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Advanced Television Systems Committee

Advanced Television Systems Committee Begins Review of ATSC 3.0 Audio System Proposals

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Written by Administrator   
Tuesday, 10 March 2015 08:50


Proponents Submit Detailed Technical Descriptions for Next-Gen Television Audio Systems

WASHINGTON, March 10, 2015 – The Advanced Television Systems Committee (ATSC) has begun its technical review of three detailed proposals for a comprehensive audio system that will bring a more immersive audio experience for living room and mobile viewers with the ATSC 3.0 next-generation television broadcast standard that is now in development.

Significantly improving upon the capabilities of the current multi-channel broadcast digital television audio system, ATSC 3.0 audio is expected to "provide consumers with a more compelling, personalized and immersive experience," said ATSC President Mark Richer.

The ATSC is in the process of developing a next-generation ATSC 3.0 terrestrial television broadcast standard with advanced performance and functionality made possible by new technologies and strategies. This next-generation standard must provide improvements in performance, functionality and efficiency that are significant enough to warrant the challenges of a transition to a new system.

Three audio system proponents – Dolby Laboratories, DTS, and an alliance of Fraunhaufer, Qualcomm and Technicolor – have submitted detailed technical proposals for the audio subsystem for ATSC 3.0:

Proposal Details

ATSC Forms Implementation Team For ATSC 3.0 Advanced Emergency Alerting

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Written by Administrator   
Thursday, 19 February 2015 11:20


WASHINGTON, Feb. 19, 2015 – The Advanced Television Systems Committee (ATSC) has formed a new "Implementation Team" for advanced emergency alerting as a key element of the emerging next-generation ATSC 3.0 television broadcasting standard.

"Advanced emergency alerting promises to create new significant value for viewers, consumer electronics manufacturers, broadcasters and the public safety community. The addition of advanced emergency alerting capability and the accompanying rich-media warning information represents a compelling ATSC 3.0 application," said ATSC President Mark Richer.

The charter for the ATSC Advanced Emergency Alert I-Team is to "provide a venue for industry discussions of issues related to implementation of emergency alerting. This I-Team may address business, regulatory and technical requirements for the successful inclusion of emergency alerting and the successful commercial rollout of ATSC 3.0."

Last Updated on Thursday, 19 February 2015 11:23
ATSC 3.0 Advanced Emergency Alerting

Reitmeier Re-elected Chairman of the Board For Advanced Television Systems Committee

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Written by Administrator   
Monday, 02 February 2015 08:21


Craig Todd of Dolby Labs Joins ATSC Board, Dave Siegler of Cox Media Group Re-Elected to Second Term

WASHINGTON, D.C., Feb. 2, 2015 – The Advanced Television Systems Committee (ATSC) Board of Directors has elected Glenn Reitmeier to his second term as Chairman. The ATSC membership also elected Craig Todd of Dolby to serve on the organization's Board and re-elected Dave Siegler of Cox Media Group to a second term. Todd and Siegler will each serve three-year terms.

Glenn Reitmeier is Senior Vice President of Advanced Technology at NBC Universal, leading the company’s technical efforts on industry standards, government policy, commercial agreements, anti-piracy operations and advanced engineering. Reitmeier spent 25 years in digital video R&D at Sarnoff Laboratories. Early in his career, he was instrumental in establishing the ITU 601 component digital video standard that is the basis for SDI and HD-SDI. Reitmeier led the Sarnoff-Thomson-Philips-NBC development of Advanced Digital HDTV, which pioneered the use of MPEG compression, packetized transport, and multiple video formats. He was a key member of the Digital HDTV Grand Alliance, which ultimately lead to establishing the ATSC A/53 Digital Television Standard. Reitmeier is a recipient of the NAB Television Engineering Award for lifetime achievement. He holds more than 50 patents in digital video technology and is recognized in the New Jersey Inventors Hall of Fame.

Last Updated on Tuesday, 03 February 2015 09:42
Board of Directors

Emmy® Goes to ATSC for Controlling Loud Commercials

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Written by Administrator   
Wednesday, 15 October 2014 08:38


ATSC Recommended Practice for Digital TV Hailed for Improving Audio, Delighting Viewers

WASHINGTON, Oct. 15, 2014 – The Advanced Television Systems Committee’s (ATSC) collaborative effort to address wide variations in TV audio is winning recognition with a Primetime Emmy® Engineering Award from the Academy of Television Arts & Sciences.

"We’re extremely proud that this cross-industry effort to address a nagging viewer concern has earned a coveted Emmy for the ATSC. Digital technology can be applied not only to enhance picture and sound, but also to deal effectively with the annoyance of commercials that sound louder than the programs they surround," said ATSC President Mark Richer. "Thanks to the leadership of Jim Starzynski of NBC Universal and the efforts of a volunteer group of industry audio experts, the ATSC’s approach to loudness normalization is now utilized by TV broadcasters and pay-TV operators alike."

The ATSC A/85 Recommended Practice (Techniques for Establishing and Maintaining Audio Loudness for Digital Television) provides the industry with uniform operating strategies that optimize the audience listening experience by eliminating wide variation of television loudness.

Responding to consumer complaints about the relative loudness of TV commercials, Representative Anna Eshoo (California) and Senator Sheldon Whitehouse (Rhode Island) introduced a bill to address the problem. Congress in late 2010 passed the Commercial Advertising Loudness Mitigation (CALM) Act that required the Federal Communications Commission (FCC) to adopt the relevant portions of the A/85 Recommended Practice developed by ATSC to address the issue.

Last Updated on Wednesday, 15 October 2014 13:07
Emmy for loudness control...

Advanced Television Systems Committee Invites Audio System Proposals for ATSC 3.0

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Written by Administrator   
Friday, 05 December 2014 13:22


Next Generation of Television to Offer Expanded Audio Functionality for Wide Variety of Devices

WASHINGTON, Dec. 9, 2014 – As part of the move to a next-generation TV standard, the Advanced Television Systems Committee (ATSC) today issued a Call for Proposals for a comprehensive audio system for the emerging ATSC 3.0 standard, offering a more immersive audio experience for living room and mobile viewers. Initial responses are due in January 2015.

The audio subsystem for ATSC 3.0 is expected to provide an enhanced feature set, improving upon the capabilities of the current broadcast digital television audio system. In doing so, this new system will provide the listener with both a personalized and an immersive experience, according to ATSC President Mark Richer.

"Personalization includes enhancement to the control of dialog, use of alternate audio tracks and mixing of assistive audio services, other-language dialog, special commentary, and music and effects. Plus, the system will support both the normalization of content loudness and contouring of dynamic range, based on the specific capabilities of a user’s fixed or mobile device and its unique sound environment," Richer explained.

ATSC 3.0 audio is expected to work with home theater AV systems, with television sets (both with and without "soundbar" audio systems), and also with personal audio systems such as tablets, smartphones and other handheld devices used both with and without headphones. The level of the immersive audio experience may vary depending on the platform in use.

Last Updated on Tuesday, 09 December 2014 09:06
ATSC 3.0 Audio CfP

2015 ATSC Broadcast Television Conference Dates Announced

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Written by Administrator   
Wednesday, 30 July 2014 12:49

Save the Date! The 2015 ATSC Broadcast Television Conference is scheduled for May 13th and 14th, 2015, at the Ronald Reagan International Trade Center in Washington, D.C. We are excited to once again host our members, guests, and industry leaders in the nation’s capital.

More details will become available over the next few weeks. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have any questions.

Last Updated on Wednesday, 30 July 2014 13:02
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