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Advanced Television Systems Committee
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Written by Lindsay Shelton-Gross
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Wednesday, 01 February 2012 12:05 |
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For Immediate Release
New Features to Love with TV Highlighted at Valentine’s Day ATSC Event during Hollywood Post Alliance California Tech Retreat
WASHINGTON, Feb. 1, 2012 – Local television broadcasters may soon offer Internet connectivity, 3D broadcasting, on-demand programs and additional features for viewers as standards for broadcast television evolves to reflect the needs of TV viewers.
These and other proposed enhancements will be highlighted by the Advanced Television Systems Committee (ATSC) when it discusses new "ATSC 2.0" capabilities for broadcast digital TV at the Hollywood Post Alliance Technology Retreat in mid-February. The current broadcast TV standard was developed by ATSC and its members.
"The needs of viewers and broadcasters are changing, and we’re committed to the evolution of the broadcast digital TV standard to keep pace with consumer demands. These enhancements to digital television broadcasting culminate in an initiative we call ATSC 2.0. Among other things, ATSC 2.0 contemplates the marriage of broadcasting and the Internet," said ATSC President Mark Richer.
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Last Updated on Wednesday, 01 February 2012 12:07 |
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HPA Event...
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Written by Lindsay Shelton-Gross
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Thursday, 26 January 2012 14:55 |
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ATSC at the 2012 HPA Tech Retreat:
The ATSC will be hosting the “ATSC 2.0 – Enhancing Today’s Services” seminar on February 14, 2012; in conjunction with the 2012 HPA Technology Retreat.
The retreat will be held at the Hyatt Grand Champions in Indian Wells, California. The ATSC 2.0 program can be found here. To register and for more information, please visit the Hollywood Post Alliance.
2012 NAB Show:
The time has come– the ATSC is preparing for the NAB Show, April 14-19, 2012 in Las Vegas, Nevada.
We will once again offer demonstration spaces to our member organizations on a first-come, first served basis. The ATSC TechZone will be located in the North Hall (#N4036). Standard booth packages include basic electricity, graphics production, furnishings, and promotion.
Companies with demonstrations related to new ATSC standards or standards currently under development (ATSC 2.0 and 3.0; Non-Real Time, NRT, 3DTV, Mobile DTV, etc.) are invited to apply for space.
Cost for space is $5,500; participation is limited to active ATSC Members. Please contact Lindsay Shelton-Gross for an application or more information.
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Last Updated on Thursday, 26 January 2012 15:24 |
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Written by Administrator
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Friday, 11 November 2011 10:37 |
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FOR IMMEDIATE RELEASE
Participants Agree to Define Future Needs, Seek Unification of Various Standards, and Promote Technology Sharing
SHANGHAI, Nov. 11, 2011 – Television broadcasting executives, technologists and engineers gathering this week in China agreed that a global approach to the future of terrestrial TV broadcasting is the ideal method to avoid competing standards, overlap, and inefficient deployment of new services.
At 11:11 a.m. local time on 11/11/11, more than 200 delegates to the Future of Broadcast Television Summit officially expressed unified support for a joint declaration signed by technical executives from 13 broadcast organizations from around the world that calls for global cooperation to define new requirements, unify various standards, and promote sharing of technologies to benefit developed and under-developed countries and conserve resources.
A common theme throughout the summit was that broadcasting – the transmission of information to an unlimited number of listeners and viewers – is the most spectrum-efficient means for wireless delivery of popular real-time and file-based content. The signatories of the declaration believe that the broadcasting and TV industries will continue to evolve and play a critical role in bringing both information and entertainment to everyone.
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Global Goals Declared
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Written by Lindsay Shelton-Gross
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Wednesday, 19 October 2011 09:40 |
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FOR IMMEDIATE RELEASE
Comprehensive Planning Team Reports Pave Way for Future Enhancements to Broadcast Television
WASHINGTON, Oct. 19, 2011 – The Advanced Television Systems Committee (ATSC) has published final reports of two critical industry planning committees that have been investigating likely methods of enhancing broadcast TV with next-generation video compression, transmission and Internet Protocol technologies and developing scenarios for the transmission of three-dimensional (3D) programs via local broadcast TV stations.
The final reports of the ATSC Planning Teams on 3D-TV (PT-1) and on ATSC 3.0 Next Generation Broadcast Television (PT-2) are available now for download from the ATSC web site on this link: http://atsc.org/cms/index.php/standards/other-technical-documents/262-planning-team-reports
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Last Updated on Wednesday, 19 October 2011 09:45 |
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Planning Team Reports
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Written by Administrator
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Friday, 11 November 2011 07:32 |
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FOR IMMEDIATE RELEASE
Goals of Global Cooperation Dovetail with ATSC 3.0 Standardization
WASHINGTON, Nov. 11, 2011 – The Advanced Television Systems Committee (ATSC) today endorsed the global declaration signed in China at the conclusion of the Future of Broadcast TV Summit, calling for the world’s TV broadcast technologists to work together on future improvements for broadcast TV. The Shanghai declaration calls for a global, coordinated effort to develop terrestrial TV broadcasting technology, moving ahead of past efforts that have resulted in fragmented systems and increased cost for broadcasters, equipment makers, and viewers.
"The conclusion of the Future of Broadcast Television Summit brings into focus the very real needs that broadcasters face as future technologies are primed for over-the-air transmission. It makes sense to work together -- to conserve scarce resources, to speed new developments to the market and to take advantages of economies of scale wherever possible," said ATSC President Mark Richer, co-chair of the summit. “The true benefit of this week’s conference will be seen and felt by viewers throughout the world, as the signatory organizations and others work together for the greater good.
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Last Updated on Friday, 11 November 2011 10:17 |
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FOBTV Declaration...
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Written by Administrator
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Tuesday, 06 September 2011 08:38 |
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FOR IMMEDIATE RELEASE
Long-Term Project Designed to Develop TV Standards Serving Viewers and Broadcasters for Decades to Come
WASHINGTON, Sept. 6, 2011 --The Advanced Television Systems Committee Inc. (ATSC) has formed a new technology group to develop "ATSC 3.0," a series of voluntary technical standards and recommended practices for the next-generation digital terrestrial television broadcast system that would serve viewers and TV stations for decades to come.
"ATSC 3.0 is a crucial long-term project that paves the way for futuristic terrestrial television broadcasting technologies," said ATSC President Mark Richer. "As we look to the horizon, the ATSC will be exploring technologies that perhaps haven’t even been invented yet."
Because ATSC 3.0 is likely to be incompatible with current broadcast systems, it must provide improvements in performance, functionality and efficiency significant enough to warrant implementation of a non-backwards-compatible system, according Richer. Interoperability with production systems and non-broadcast distribution systems should be considered by the new technology group, he explained.
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Last Updated on Wednesday, 07 September 2011 09:13 |
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ATSC 3.0 - TG3...
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