Mark Richer

President

Mark S. Richer is the President of the Advanced Television Systems Committee, Inc. (ATSC). The ATSC is an international, non-profit organization developing voluntary standards for digital television.

Mr. Richer first joined the ATSC after 16 years with the Public Broadcasting Service (PBS) where, as Vice President of Engineering & Computer Services, he was responsible for development of new technologies for PBS and its member stations, design of audio/video systems, and management of information technology operations.

Mr. Richer served as Vice President & General Manager, CDS, a division of Thomcast Communications. He was also responsible for marketing, communications, strategic planning and business development for Thomcast Communications, including its Comark and Comwave subsidiaries.

Mr. Richer was the 2010 recipient of the National Association of Broadcasters Engineering Achievement Award for Television and a recipient of Broadcast & Cable’s Technology Leadership Award in 2007. He is a Fellow of the Society of Motion Picture and Television Engineers (SMPTE) and a Senior Member of the Institute of Electrical and Electronics Engineers (IEEE). Mr. Richer holds two patents and has a Bachelor of Science degree from the Rochester Institute of Technology.

Jerry Whitaker

Vice President

Mr. Whitaker supports the work of the various ATSC technology and planning committees and assists in the development of ATSC Standards and related documents.

He currently serves as Secretary of the Technology and Standards Group and Secretary of the Planning Committee, and is closely involved in work relating to educational programs.

Mr. Whitaker is a Fellow the Society of Broadcast Engineers and a Fellow of the Society of Motion Picture and Television Engineers. He has also served as a board member and vice president of the Society of Broadcast Engineers.

Mr. Whitaker is the author and editor of more than 30 books on technical topics, including: The Standard Handbook of Video and Television Engineering, 4th ed.; NAB Engineering Handbook, 9th Edition, DTV Handbook, 3rd Edition and The Electronics Handbook, 2nd Edition.

Prior to joining the ATSC, Mr. Whitaker headed the publishing company Technical Press, based in Morgan Hill, Calif.

Lindsay Shelton Gross

Director of Communications

Lindsay Shelton-Gross brings extensive corporate communications, public relations and marketing experience to the ATSC.

Educated in fine arts and graphic design, Ms. Shelton-Gross began her career as a marketing, communications and trade show specialist with Veridian (later General Dynamics Advanced Information Systems.) Most recently employed as a public affairs contractor with the Department of Defense, she assisted in the editing and production of the Communicator magazine, submitted for an IABC Silver Quill Award.

Ms. Shelton-Gross has past experience in all aspects of design, the creation of effective business communications strategies, web content maintenance, public affairs, and trade show and event management. She currently assists in the production of promotional publications for ATSC, annual meeting and exhibit coordination, media requests and other various communication needs.

She holds a Bachelor of Fine Arts from James Madison University.

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