Washington, D.C., February 5, 2004 – The Advanced Television Systems Committee (ATSC), theConsumer Electronics Association (CEA) and the National Association of Broadcasters (NAB) are partnering again to showcase digital television (DTV) products and technology in the “DTV Drafthouse: Technology On Tap!” at the upcoming NAB2004 Convention, April 19 - 22 in Las Vegas, Nevada.
“Last year’s DTV
Drafthouse was a real hit with convention attendees,” said NAB President and
CEO Edward O. Fritts. “We plan to build on that success this year with an even
greater array of DTV technology and programming in a comfortable, tavern-like
setting.”
The Drafthouse
will feature the latest DTV products to hit the consumer marketplace and
demonstrations of technologies that utilize the broad flexibility of the ATSC
broadcast standard.
“A keyword for DTV
products in 2004 is integration,” said Gary Shapiro, CEA president and CEO.
“CEA member companies are focused on introducing a multitude of integrated HDTV
products into the consumer marketplace while continuing to offer consumers a
broad array of product choices. The DTV Drafthouse will provide NAB2004
attendees the opportunity to see the products that will soon be in the hands of
millions of consumers nationwide.”
"In addition to
the wide array of consumer products, the latest technology based upon the
evolving suite of ATSC Standards will be highlighted,” said ATSC President,
Mark Richer.
This year, the DTV
Drafthouse has expanded to be bigger and better than ever in a new location -
the Las Vegas Convention Center’s South Hall Upper Lobby. In addition to
serving the latest in DTV technology, the Drafthouse will offer wine and beer
for sale. The DTV Drafthouse will be open Monday through Wednesday, April 19 – 21, from 9 a.m. to 6:30 p.m. and Thursday, April 23 from 9 a.m. to 4:00 p.m. For the past three
NAB conventions, ATSC, CEA, and NAB have showcased DTV through the popular “DTV
Store” exhibit and then the “DTV Drafthouse”.
A list of Drafthouse sponsors, as
well as products and DTV programs to be showcased in the DTV Drafthouse, will
be announced in late March.
About ATSC
The
Advanced Television Systems Committee is an international, non-profit
organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast,
broadcast equipment, motion picture, consumer electronics, computer, cable,
satellite and semiconductor industries. For more information visit www.atsc.org.
The Consumer Electronics Association (CEA) is the preeminent trade
association promoting growth in the consumer technology industry through
technology policy, events, research, promotion and the fostering of business
and strategic relationships. CEA
represents more than 1,300 corporate members involved in the design,
development, manufacturing, distribution and integration of audio, video,
mobile electronics, wireless and landline communications, information
technology, home networking, multimedia and accessory products, as well as
related services that are sold through consumer channels. Combined, CEA's members account for
more than $90 billion in annual sales. CEA's resources are available
online at www.ce.org, the definitive source
for information about the consumer electronics industry.
CEA also sponsors and manages the
International CES – Defining Tomorrow’s Technology. All profits from CES are
reinvested into industry services, including technical training and education,
industry promotion, engineering standards development, market research and
legislative advocacy.
NAB2004 takes place April 17 - 22
in Las Vegas (exhibits open April 19). It is the world's largest electronic
media show covering the development, delivery and management of professional
video and audio content across all mediums. Complete NAB2004 details are
available at www.nab.org/conventions/nab2004.
The National Association of Broadcasters is a
full-service trade association that promotes and protects free, over-the-air
local radio and television stations' interests in Washington and around the
world. NAB is the broadcaster's voice before Congress, federal agencies, and
the courts. NAB also serves a growing number of associate and international
broadcaster members. Information about NAB can be found at www.nab.org.
Tel: (703) 907-7664 (202) 429-5350 (202) 872-9160
jjoseph@ce.org dwharton@nab.org kehlbeck@atsc.org
www.ce.org www.nab.org www.atsc.org
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