ATSC/NAB “DTV HOT SPOT” AT NAB2005
Take a Cruise through the Digital Future

Washington, D.C., March 3, 2005 –The Advanced Television Systems Committee (ATSC) and the National Association of Broadcasters (NAB) take you full speed ahead to the hottest technologies on the DTV horizon at the “DTV Hot Spot: A Digital Paradise” at NAB2005, April 16 - 21 in Las Vegas, Nevada.

“We are pleased to work with the ATSC to highlight the advancement of standards and technologies that will help ensure a bright future for the broadcast industry,” said NAB President and CEO, Edward O. Fritts. “The evolution of technology is an important part of our DTV strategy.”

The DTV Hot Spot will showcase a variety of technologies – including Advanced Common Application Platform (ACAP); Enhanced VSB  (E-VSB); Programming Metadata Communication Protocol (PMCP); Software Data Download Service (SDDS); Equalization Digital On Channel Repeater (EDOCR); and Program and System Information Protocol for Terrestrial Broadcast and Cable (PSIP), the ATSC standard recently mandated by the FCC. Companies demonstrating these technologies in the DTV Hot Spot are Harris, Thales, Harmonic, Tri- Vision, ETRI, Zenith/LG, APTS, Aircode and Broadcast Data Corporation.

“The DTV Hot Spot promises to be a real hit with convention attendees,” said ATSC President, Mark Richer. “The future of digital television is here, and there will be demonstrations by companies that are the forerunners in implementing the cutting edge technologies using the standards developed in the ATSC”.

The DTV Hot Spot is located in the Las Vegas Convention Center’s South Hall Upper Lobby and will be open Monday through Wednesday, April 18 – 20, from 9 a.m. to 6:30 p.m. and Thursday, April 21 from 9 a.m. to 4:00 p.m. It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete NAB2005 details are available at www.nabshow.com.

About ATSC
The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. For more information visit www.atsc.org.

About NAB
The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies, and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.

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Contact Dennis Wharton, NAB, (202) 429-5350 dwharton@nab.org
or Lisa Hester, ATSC (202) 872-9160, lhester@atsc.org.