The ATSC Planning Committee (PC) explores applications of digital broadcast technology. The Planning Committee considers business opportunities, with a focus on new applications that may be enabled by digital television standards. Based upon this analysis, the Planning Committee makes recommendations to the ATSC Board of Directors regarding development of voluntary standards, recommended practices, and/or informational documents for digital television. These recommendations should be supported by a list of user requirements. The Planning Committee also responds to inquiries about market requirements from Technology Groups, from other ATSC subcommittees, and from other standards organizations. The Planning Committee supports the use of ATSC standards and recommended practices through activities such as education, training, demonstrations and fostering interoperability.