ATSC 2010 SEMINAR ON MOBILE DTV

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2010 ATSC Seminar on Mobile DTV
Date: Wednesday February 3, 2010
Time: 9:00 AM to 4:30 PM
Location: Law Offices of Hogan & Hartson
555 13th Street NW
Washington, DC 20004

ATSC Mobile DTV was developed to support a variety of services including free (advertiser-supported) television and interactive services delivered in real-time, subscription-based TV, and file-based content download for playback at a later time. The standard can also be used for transmission of new data broadcasting services.

ATSC Mobile DTV is built around a highly robust transmission system based on vestigial sideband (VSB) modulation, with enhanced error correction and other techniques to improve robustness and reduce power consumption in portable receivers, coupled with a flexible and extensible Internet Protocol (IP) based transport system, efficient MPEG AVC (ISO/IEC 14496-10 or ITU H.264) video, and HE AAC v2 audio (ISO/IEC 14496-3) coding. ATSC Mobile DTV services are carried in existing digital broadcast channels along with current DTV services without any adverse impact on legacy receiving equipment.

In addition to live television, the ATSC Mobile DTV system provides a flexible application framework to enable new receiver capabilities. Receivers that make use of an optional Internet connection will enable new interactive television services, ranging from simple audience voting to the integration of Internet-based applications and transactions with television content.

Agenda

  • Welcoming Remarks – Mark Richer, ATSC
  • Broadcasters Move Forward with Mobile DTV – Sterling Davis, Cox Broadcast Group
  • The ATSC Mobile Standard - Moderator: Jim Kutzner, PBS
    • Physical Layer – Wayne Bretl - Zenith/LGE
    • Transport/IP – Rich Chernock - Triveni Digital
    • Application/Interactivity – Art Allison, NAB
    • Presentation – Brett Jenkins, ION MEdia
  • CEA SIG Update – Mike Bergman, Kenwood
  • Broadcast Station Implementation - Moderator: Jay Adrick, Harris
    • System Design: Encoding and Multiplexing; Transmission Systems & Coverage Extension – Jay Adrick, Harris
    • Coverage Extension Signaling & Electronic Service Guide – Peter Mataga, Roundbox
    • Service Protection - Robin Wilson, NagraVision
    • Transmit Antennas & Coverage - Kerry Cozad, Dielectric
    • Single Frequency Networks – Dave Benco, Rohde & Schwarz
  • Mobile DTV: It’s Really Here – Anne Schelle, OMVC
  • Wrap-up Session – Mark Aitken, Sinclair Broadcasting
  • Closing – Mark Richer

Topics will include the ATSC Mobile Standard, the CEA SIG Update, Broadcast Station Implementation, "Mobile DTV: It's Really Here!" and much more!

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