ATSC Staff
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Mark Richer
President
Mark S. Richer is the President of the Advanced Television Systems Committee, Inc (ATSC). The ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. The ATSC DTV Standard has been adopted by the United States, Canada, Mexico, South Korea and Argentina.
Mr. Richer was Vice President & General Manager , CDS a division of Thomcast Communications (now Thales). While at Thomcast, he created and managed Comark Digital Services, providing consulting, design and turnkey services for broadcast television stations making the conversion to digital technology. He was also responsible for marketing, communications, strategic planning and business development for Thomcast Communications, including its Comark and Comwave subsidiaries.
Mr. Richer first joined the ATSC after 16 years with the Public Broadcasting Service (PBS) where, as Vice President of Engineering & Computer Services, he was responsible for development of new technologies for PBS and its member stations, design of audio/video systems, and management of computer operations. He was instrumental in the development of technological innovations, including the Line 21 closed captioning for the deaf system for which PBS was awarded an Emmy for Engineering Development. He was also responsible for the selection and implementation of digital video compression and transmission technology and led PBS efforts in the area of digital and high definition television.
Prior to joining PBS in 1979, Mr. Richer worked in various engineering positions in both commercial and instructional television as well as for a major video/film production facility.
Mr. Richer served as Chairman of the System Subcommittee Working Party on Test and Evaluation for the FCC Advisory Committee on Advanced Television Service. In this position, he was responsible for testing proponent ATV systems, including that of the digital HDTV Grand Alliance. He is a Fellow of the Society of Motion Picture and Television Engineers (SMPTE), a Senior Member of the Institute of Electrical and Electronics Engineers (IEEE) and serves on the Board of Directors of the ATSC Forum. Mr. Richer has been profiled in Worth and Broadcasting & Cable magazines.
Mr. Richer was chairman of the Cable Television Advisory Commission for the City of Alexandria, Virginia from 1994-1995. He holds two patents, and has a Bachelor of Science degree from the Rochester Institute of Technology.
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Jerry Whitaker
Vice President
Mr. Whitaker supports the work of the various ATSC technology and planning committees and assists in the development of ATSC Standards and related documents.He currently serves as Secretary of the Technology and Standards Group and Secretary of the Planning Committee, and is closely involved in work relating to educational programs.
Mr. Whitaker is a Fellow the Society of Broadcast Engineers and a Fellow of the Society of Motion Picture and Television Engineers. He has also served as a board member and vice president of the Society of Broadcast Engineers.
Mr. Whitaker is the author and editor of more than 30 books on technical topics, including: The Standard Handbook of Video and Television Engineering, 4th ed.; NAB Engineering Handbook, 9th Edition, DTV Handbook, 3rd Edition and The Electronics Handbook, 2nd Edition.
Prior to joining the ATSC, Mr. Whitaker headed the publishing company Technical Press, based in Morgan Hill, Calif.
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Lindsay Shelton Gross
Director of Communications
Lindsay Shelton-Gross brings extensive corporate communications, public relations and marketing experience to the ATSC.
Educated in fine arts and graphic design, Ms. Shelton-Gross began her career as a marketing, communications and trade show specialist with Veridian (later General Dynamics Advanced Information Systems.) Most recently employed as a public affairs contractor with the Department of Defense, she assisted in the editing and production of the Communicator magazine, submitted for an IABC Silver Quill Award.
Ms. Shelton-Gross has past experience in all aspects of design, the creation of effective business communications strategies, web content maintenance, public affairs, and trade show and event management. She currently assists in the production of The Standard and The Descriptor for ATSC, ATSC annual meeting and exhibit coordination, and other various communication needs.
She holds a Bachelor of Fine Arts from James Madison University.
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Daro Bruno
Office Manager
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