AWARN is inventing the future of TV news and information in emergencies. After the alert, the newsroom takes over for geo-targeted, rich-media feeds.
My wife, who runs a trade association, moved her office to the dining room. I’m amazed at how focused she is in getting her work done, pandemic or not.
The COVID-19 pandemic has proven, once again and in a big way, the value of local TV news. Now is the time to build on our strength and lay the foundation for a dominant news role in the post-pandemic, connected world. The AWARN Alliance is committed to building that future for TV news in emergencies, but we need your help to do it.
AWARN with NextGen TV is about taking what you’re already doing well now and elevating it to a whole new level. It’s about cementing your leadership in local news for years to come. It’s about building strength on strength. We know a crisis is a terrible thing to waste. The pandemic — overwhelming but moving at a slower pace than a tornado or wildfire — combined with the imminent launch of NextGen TV, creates a unique window to talk about the future.
Creating best practices and shaping the future of emergency alerting, news and information with NextGen TV can only be accomplished with a united industry behind us. We are proud of support from our current members in the U.S., South Korea and Japan. But many broadcasters large and small, including major networks, TV set manufacturers and B2B players are sitting on the sidelines.
We urge our potential industry partners — broadcasters and consumer electronics — to look up from the urgent business of managing the pandemic today and help the AWARN Alliance build new tools for the inevitable crises to come. The future of our business may be at stake.
Televisionation Interview: John Lawson and Anya Shetler of the AWARN Alliance
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.