Nextgen TV, secure ‘Active Content Monetization Solution’ for one-way ATSC 3.0 broadcast scenarios. Using global, tried and tested broadcast technology already developed and deployed.
The enablement of TVKey Cloud – Looking to NextgenTV in a two-way environment – For operators looking to open new channels to market, reduce complexity and lower acquisition costs, TVkey Cloud, the innovation from NAGRA and Samsung brings the same level of security to a connected TV as a set-top box and is presented to consumers through your own branded experience on the TV where Pay-TV Operators and ATSC3.0 can be blended together for consumer ease of use.
In Phoenix, Nagra has been working with PEARL, and other technology providers on a PoC that shows how using Hollywood grade ‘made for broadcast security technology’ broadcasters can define an ‘active content monetization solution,’ to offer paid-content packages and micro-payment opportunities for content and services. Activation of protected assets and triggers to additional on-line portals for additional content and e-commerce for a one-way broadcast can be unlocked using any mobile device with a camera.
NAGRA’s NexgenTV ATSC 3.0 product is designed to address the technical challenges of securing and unlocking content and services on a non-connected NextgenTV enabled device while delivering on new opportunities for revenue generation from premium content pay-per-view to merchandising and loyalty offers.
NAGRA’s NextgenTV offer should not be considered as security (which is still essential) but as a Customer Value Added Services & Loyalty Solution. It is the broadcaster’s route to turn viewers into consumers of transactional services without burdening them with hefty Pay-TV locked-in charges. It allows consumers the freedom to pick and choose the premium content that they would like to purchase. The system is, of course looking at how to use the data and make use of consumer analytics. e.g. The system understands the habits of the consumer and can additionally offer up recommendations based on consumers viewing habits. Understanding what works and does not work for a broadcaster will help them in their content investment decisions to tailor and make value added services a more personalized experience.
While NAB was supposed to be a great ATSC event this year we were all sadly confined so we held some interesting virtual NAGRA showcases.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.