Posted on September 16, 2026 in ATSC News
Ana Eliza Faria e Silva has been part of the international digital television conversation for nearly three decades — and today she is helping shape its next chapter.
As Senior Manager of Regulatory Affairs and Technology Strategy at Globo, Brazil’s largest media company, Ana Eliza works at the intersection of technology, business, and public policy. Her focus is the future of broadcasting, television innovation, and the transformation of an industry that continues to evolve at remarkable speed.
Every day is different for Ana Eliza. One moment she could be discussing new broadcast technologies with engineers, and the next, she’d be talking with regulators, business leaders, manufacturers, or international organizations about the future of television. That ability to connect different worlds has become something of a theme throughout Ana Eliza’s career. At Globo, she helps the company navigate a rapidly changing media landscape. Beyond Globo, she works with industry organizations and standards groups around the world, bringing people together, building consensus, and contributing to initiatives designed to keep broadcasting relevant for future generations.
And her relationship with ATSC goes back much further than ATSC 3.0.
In 1998, when Brazil was evaluating digital television systems, Ana Eliza began working with many of the people who would eventually become longtime colleagues and friends within the ATSC community. Those international connections grew through the Future of Broadcast Television (FOBTV) initiative, launched in 2012 to bring together industry leaders from around the world to consider the future of television beyond individual national standards.
Then came another pivotal moment. When Brazil launched its Call for Proposals in 2020 to evaluate technologies for the country’s next-generation television system, Ana Eliza once again worked closely with the ATSC community. Ultimately, ATSC 3.0 technologies were selected as the foundation for Brazil’s TV 3.0 platform.
Ana Eliza has participated in a variety of ATSC activities, including TG3 and discussions related to ITU-R work. Through Globo and her involvement with Fórum SBTVD, she also remains closely connected to Brazil’s TV 3.0 deployment. More recently, she has been involved in the trilateral cooperation initiative among Fórum SBTVD, ATSC, and South Korea’s TTA. The collaboration is intended to encourage greater harmonization, support the joint evolution of next-generation broadcasting technologies, and help expand their adoption around the world.
For Ana Eliza, this kind of international cooperation reflects one of the most rewarding aspects of her work. “I enjoy bringing people together and connecting organizations around common goals. Collaboration can help strengthen the future of broadcasting on a global scale.” she says.
That future is also what excites her most about ATSC 3.0. Ana Eliza believes television remains one of the few platforms that can bring millions of people together around shared experiences and ATSC 3.0 gives broadcasting the tools to evolve without losing that unique role. The importance of that evolution goes well beyond new technical capabilities. It’s not only about better technology. It’s about ensuring that a platform with enormous social value continues to thrive in a digital world.
When she isn’t contemplating the future of television, Ana Eliza’s attention turns first to family. She and her husband have two children, and she describes watching them grow into curious, capable, and independent young people as one of the greatest joys of her life.
She also makes time for swimming, dancing, and yoga – activities that combine the discipline and focus she appreciates with a welcome opportunity to recharge. Traveling and experiencing different cultures are other passions, which seems especially fitting for someone whose professional life has created friendships and collaborations around the world.
Ana Eliza is also an eclectic reader. She recently finished Walter Isaacson’s The Code Breaker, which captured her attention with its combination of scientific discovery, human ambition, and the possibilities and implications of gene editing. Next on her list is The Age of Influence by João Pedro Paes Leme, currently available only in Portuguese. Given her career in media, Ana Eliza says she is naturally interested in how communication continues to evolve and how audiences form new connections with content. One book, however, has earned a more permanent spot on her bedside table: Build the Life You Want by Arthur Brooks and Oprah Winfrey. She frequently returns to its practical and optimistic perspective on happiness and creating a meaningful life.
As for binge-watching? At the moment, real life is winning. With Brazil’s elections coming up in October, Ana Eliza jokes that politics is supplying all the drama and suspense she needs.
And if a career connecting technology, media, regulation, and people had not found her? Ana Eliza thinks she might have become either a teacher or a diplomat. It isn’t difficult to see why. “Looking back, I realize that many of the skills I use every day such as explaining complex ideas, building connections between people, and negotiating toward common goals would fit perfectly in either profession.”
Fortunately for the ATSC community, Ana Eliza has found plenty of opportunities to put all three of those skills to work in broadcasting.
Posted in ATSC News
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