And Now a Word from our Sponsors…






Samsung Electronics

ATSC sponsor Samsung Electronics leads the global market in high-tech electronics manufacturing and digital media. Samsung employees are involved in a variety of leadership positions, including seats on the ATSC Board of Directors, and Technology Group management. Samsung Electronics played an integral role in the development of the “bootstrap signal” of the ATSC 3.0 Physical Layer and is working with ATSC member Pearl TV on technical, field and consumer testing of ATSC 3.0 technologies. “Viewers will ultimately benefit from the next-generation broadcasting made possible by ATSC 3.0, and Samsung will continue to innovate in home entertainment with unparalleled picture quality, wireless portability and new functionality,” said ATSC board member John Godfrey, senior VP, public policy, Samsung Electronics America. “ATSC is making great progress in developing the technical standard. It is now time for the industry to step forward with technical and consumer testing and other collaborations to speed the implementation of the new standard.” For more information, visit








Consumer Technology Association

The Consumer Technology Association™ (CTA) is one of the ATSC’s five founding organizations in 1083 (along with the NAB, NCTA, SMPTE and IEEE). Formerly known as the Consumer Electronics Association, CTA represents the $285 billion U.S. consumer technology industry through its more than 2,200 member companies in the consumer technology industry. ATSC sponsor CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technology – and is a leader in developing and promoting industry standards. CTA oversees a dynamic group of committees that publish specifications on audio, video, portable and handheld electronics, automotive and networking products. CTA functions as a vital connection between companies, retailers and consumers to develop a unified technology roadmap and tackles any impasses along the way. With more than 70 committees, subcommittees and working groups and roughly 1,100 participants, the CTA Technology & Standards program maintains an unmatched reputation as a credible and flexible standards making body accredited by the American National Standards Institute. Join CTA’s efforts to address the critical trends of technological innovation, marketplace globalization and regulatory reform. Learn more about CTA standards at