BRUNCH & LEARN: IBC Amsterdam Breakfast to Feature Full Slate of ATSC Experts

Eurofins is sponsoring a Monday morning breakfast briefing at the IBC Show in Amsterdam on Sept. 16 to showcase the roll-out of the ATSC 3.0 standard in detail.

ATSC President Madeleine Noland, NAB Senior VP and ATSC Board Chairman Lynn Claudy, CTA Senior VP and ATSC board member Brian Markwalter, and Pearl TV Managing Director and ATSC board member Anne Schelle are among those scheduled to speak at the event.

“ATSC 3.0 has been described as the future of broadcast; it brings together advanced technologies in the physical, transport, application and runtime layers of the broadcast system, delivering the best of streaming, such as 4K video, to over-the-air delivery,” explains Bob Campbell of Eurofins. “Industry experts will be joining us to discuss the imminent ATSC 3.0 roll-out in the United States. We’ll be exploring ATSC 3.0 technology in detail, the formula for successful deployment, what challenges may lie ahead and the solutions to those challenges.”

Those interested in attending the 8:30 a.m. Sept. 16 ATSC 3.0 breakfast briefing should reply here to ensure an accurate count.