CHAIRMAN’S CORNER: ATSC 3.0’s Road to Paradise (Road)

Ok, I admit it, I love the NAB Show – always have. I revel in its hectic, kinetic (bordering on frantic at times) energy, the explosion of ideas, and the unique global networking environment of an event where people spend significant time speaking to each other instead of their devices and machines. It’s the media industry’s ultimate annual measuring stick for progress, and for a few days each year in the Nevada desert, the world is filled with bright, shiny new objects and full of possibilities. 

The annual pilgrimage to Las Vegas for the NAB Show has been an important event for ATSC 3.0 in recent years during its formative stages – especially if you’re a fan of flashy demonstrations, lofty talk and kickin’ tires. But this year, heading over to 3150 Paradise Road (that’s the street address of the sprawling Las Vegas Convention Center) will begin to have a somewhat more serious feel as more and more professional ATSC 3.0 equipment becomes widely available for commercial sale, details of broadcast service launches are expected to be announced and ATSC 3.0 takes center stage as part of the mainstream broadcast business. So, bring your checkbook or your purchase order forms, depending on which side of the transaction you’re on.  

Of course, the flashy demos aren’t going away as you will see from the NAB Show preview in this issue of THE STANDARD. The ATSC itself will have a prominent presence in both the Central Lobby with an Information Center where you can pick up ATSC’s handout guide “3.0 at the Show,” while in the North Hall, the joint ATSC-CTA-NAB pavilion called “Ride the Road to ATSC 3.0” will feature presentations from ATSC experts, live 3.0 signals and demonstrations of ATSC 3.0 capabilities.  Meanwhile, ATSC 3.0 topics and issues will percolate throughout the multiple conference programs, from technical papers to eye opening panels to informative tutorials. And as various awards programs get revved up, a congratulatory shout-out goes to ATSC Technology Group Chair Madeleine Noland who will receive the Women in Technology “Futurist” Award from TV NewsCheck.

In short, it will be hard to miss ATSC 3.0 at the 2019 NAB Show, all due to the hard work of the ATSC members that make the organization so innovative and productive. We look forward to seeing you this month in Las Vegas where we hope you’ll be proud, work hard, revel in all the show has to offer and take some time to recover afterwards. But not for long, because the ATSC Annual Broadcast Conference takes place in May when the Road to ATSC 3.0 leads to Washington, D.C.

Lynn Claudy, 2019 ATSC Board Chairman