CHAIRMAN’S CORNER: The Passing of the Remote

Last month saw the full ramp-up/operation/teardown cycle of the 2019 NAB Show and the completion of the Board’s search process for a new ATSC President. This month will see both the official start date for the new ATSC President (May 15) and the annual ATSC Next Gen TV Conference (May 29-30), where we all can publicly congratulate incoming President Madeleine Noland and wish outgoing President Mark Richer a happy and fulfilling retirement. Such big changes and major events in such a short period of time!

The afterglow of ATSC 3.0 from the NAB Show still requires wearing sunglasses. ATSC-related demonstrations, exhibits and educational elements were key highlights of the show, punctuated by broadcasters’ announcement about rolling out Next Gen TV powered by ATSC 3.0 in the 40 top U.S. markets by the end of 2020, as summed up in this issue of the STANDARD. Numerous ATSC 3.0 announcements in Las Vegas were nothing short of major headline news, the presentations and talks were incredibly informative and the presence of ever-increasing numbers of ATSC 3.0 manufacturers and equipment models provided convincing evidence that ATSC 3.0 is taking firm root.

Substantial momentum from the NAB Show carries into May toward the ATSC’s own big event, the ATSC Next Gen TV Conference, where ATSC 3.0 will be the sole main act, and participants can drill down on the issues, without the diversions of the biggest media show in the world fatiguing your feet and over-stimulating your senses.

As we look ahead, let’s pause just for a moment and take note that the opportunities for the future of ATSC have been brought to us by a leader who has kept his eyes on the road to ATSC 3.0 for a long time. This May issue features Consumer Electronics Daily’s wide-ranging interview with ATSC President Mark Richer, who has earned his place in broadcast history, and who officially “passes the remote” to Madeleine Noland on May 15. For those that may have been living in a cave, Madeleine chairs the TG3 Technology Group (only for a few more weeks though). She has been a rising star in the communications media sector over the past few years; there’s more about her thoughts on becoming ATSC President in this issue too.

There’s so much positive news about ATSC 3.0 in this newsletter, I’ll cut this short so you can start reading it now. I look forward to seeing you at the Ronald Reagan Center in Washington on May 29 and 30 when we will explore a wide range of key issues related to the launch of ATSC 3.0 services and products.  Fortunately, Monday is a holiday that week so you can have a long weekend to rest up before heading out for the excitement and energy of the ATSC Next Gen TV Conference.

Lynn Claudy
2019 ATSC Board Chairman