NAB SHOW PREVIEW Ubiquitous ATSC 3.0
When broadcasters convene in Las Vegas this month, more than 100 NAB Show sessions and more than 50 exhibitors will feature Next Gen TV technology that is now voluntarily spreading to cities throughout the country. Powered by the ATSC 3.0 standard, Next Gen TV promises to deliver sharper, more detailed pictures and lifelike multichannel audio with upgraded broadcasts that will be transmitted and received in the same Internet Protocol language as Internet-delivered content.
“Now that announcements are being made about the wide scale deployment of ATSC 3.0 technology, it’s exciting to see so many exhibitors embracing the future of television broadcasting that will bring together broadcast and broadband content,” said Lynn Claudy, Senior Vice President of Technology for the National Association of Broadcasters (NAB) and 2019 Chairman of the ATSC Board of Directors.
Jointly sponsored by the Advanced Television Systems Committee, the Consumer Technology Association and NAB, the “Ride the Road to ATSC 3.0” exhibit (booth N2512 located just inside North Hall) will be featuring a series of free presentations about all facets of the ATSC 3.0 standard. And attendees can pick up a free Guide to 3.0 at the Show in the lobby of the Las Vegas Convention Center during the show.
Single Frequency Network Demonstrations
In the North Hall and Lobby of the Las Vegas Convention Center, the NAB, with support from a number of technology companies, will demonstrate the Single Frequency Network (SFN) capabilities of the Next-Gen TV standard, showing how reception can be improved in difficult locations and in moving vehicles by deploying multiple broadcast towers transmitting the broadcast signal on the same RF channel. With four low power transmitters located in the LVCC, special SFN viewing kiosks are planned in the LVCC lobby, in the NAB PILOT North Hall exhibit, and in the ATSC-CTA-NAB Ride the Road exhibit at N2512 in North Hall to showcase the flexibility of the ATSC 3.0 standard.
ATSC “Ride the Road” Stage Features Free Presentations
Dozens of sessions planned in the Ride the Road to ATSC 3.0 exhibit will include updates on the Dallas, Phoenix, Santa Barbara, East Lansing, Cleveland, and Korea deployments. Session topics also will cover consumer research, consumer device plans, conformance testing, audio enhancements, station build-out advice, watermarking, advanced emergency information, channel security, advanced advertising and interactivity.
In addition to ATSC, CTA and NAB, exhibit sponsors include Pearl TV, Sinclair Broadcast Group, LG Electronics, Dolby, Sony, Samsung and the AWARN Alliance. The centerpiece of the Ride the Road stage is a giant new LED videowall optimized for broadcast applications, provided by LG Business Solutions.
What’s more, scores of papers and sessions will be presented about Next-Gen TV during the 2019 NAB Show, with a number of additional sessions planned during the PBS TechCon event that starts this week.