NAB SHOW REWIND: Ubiquitous Next Gen TV Powered by ATSC 3.0
More than 40 exhibitors showcasing ATSC 3.0 products and services at the 2018 NAB Show signaled the arrival of the new broadcast standard designed to seamlessly meld over-the-air with over-the-top content.
Next-generation television was the talk of the show. And the epicenter of activity was the “Road to ATSC 3.0” exhibit in the Central Lobby, co-hosted by ATSC, CTA and NAB and sponsored by Pearl TV, Sinclair Broadcast Group, LG Electronics, Dolby, Sony, the AWARN Alliance and others. It highlighted ATSC 3.0 implementation plans across the United States – Phoenix, Dallas, Cleveland, Raleigh, Portland, Las Vegas, Washington, Baltimore and East Lansing – and deployments in South Korea.
Road to ATSC 3.0
“With release of the ATSC 3.0 suite of standards, the focus shifts from development of the standard itself to early deployments in the U.S. and around the world,” said ATSC President Mark Richer.
The Road to ATSC 3.0 exhibit also featured demonstrations of 4K Ultra HD TV, high dynamic range video, immersive audio, and personalized and addressable content gave both broadcasters and programmers unique tools to give audiences what they want – a better TV experience.
In Futures Park in the North Hall, ATSC Implementation Teams demonstrated capabilities of the new broadcast standard. The Advanced Emergency Alert I-Team showed end-to-end flow of advanced emergency alerting, giving broadcasters even more compelling tools for tailored emergency alerts. The Personalization and Interactivity I-Team showed a common TV program with core advertisement and alternate advertisements using ATSC 3.0.
Next Gen TV On-the-Go
The “Next Gen TV Autonomous Transport” displayed local broadcasts powered by ATSC 3.0 while shuttling attendees between the Central and South Halls during the show. The driver-less custom 11-seat vehicle, supplied by Keolis North America, used new ATSC 3.0 receivers and monitors from LG Electronics to display live programming broadcast over the air from a Sinclair Broadcast Group Next Gen TV transmitter facility more than 10 miles away.
NAB Chief Technology Officer Sam Matheny, who organized Next Gen TV Transport, said, “Riding in a driver-less vehicle is a revealing moment for people to see where the future of mobility is taking us, and viewing live HD broadcasts while doing so really highlights one of the great opportunities that broadcasters have in deploying the ATSC 3.0 standard.”
An identical but stationary shuttle also was featured in the Road to ATSC 3.0 exhibit – driving home, so to speak, the mobile capabilities of Next Gen TV powered by ATSC 3.0.