NEW LEADERSHIP: Madeleine Noland Named ATSC President

Long-time ATSC standards leader Madeleine Noland has been named ATSC President effective May 15, taking the helm two weeks before the 2019 ATSC Next Gen TV Conference.

She will succeed Mark Richer, who in January announced his plan to retire after leading the standards development organization for 20 of its 35 years. “Madeleine is superbly qualified to lead ATSC into the future,” said Richer. “I couldn’t be happier, passing the baton to such a talented leader.”                                                                     

“The ATSC Board warmly welcomes Madeleine Noland as the incoming ATSC President,” said 2019 ATSC Board Chairman Lynn Claudy of NAB.  “From a sea of highly qualified applicants, the ATSC Search Committee (headed by former Chairman Richard Friedel) selected the perfect candidate, and the Board unanimously agreed.”

Experienced Leader

Noland, who has been with LG Electronics since 2013, currently chairs TG3, the ATSC technology group that oversees the ATSC 3.0 next-generation broadcast standard. Well-known and widely respected for her consensus-building leadership style, Noland has chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.

She began her career in the television industry in 2004 with Backchannelmedia Inc., an interactive television technology developer. It was during her tenure there that she first started working on ATSC projects. 

In 2012, she moved on to product and project management roles at Telvue Corp. before joining the LG Electronics CTO’s office in 2013. Noland has represented LG in a variety of industry organizations for over six years. Among other activities, in addition to her ATSC roles, she chairs the Ultra HD Forum’s Guidelines Work Group. 

Industry Accolades

At the 2019 NAB Show last month, Noland received TV NewsCheck’s “2019 Futurist” Women in Technology Award. She was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award recognizing her leadership roles related to the development of ATSC 3.0 Next Gen TV.   

Credited on three U.S. patents for television technology, Noland is a member of the Society of Motion Picture and Television Engineers, the Society of Cable Telecommunications Engineers, and the Institute of Electrical and Electronics Engineers – Broadcast Technology Society. An alumna of the University of Massachusetts, she plays keyboard in a band called “Brave Pursuit.” 

Noland said she is “humbled and honored to follow in Mark Richer’s footsteps.” Noting that this is “a critical time for the organization as Next Gen TV powered by ATSC 3.0 is commercialized in the months and years ahead,” she said: “I look forward with great enthusiasm to working with the talented ATSC Board and the hundreds of ATSC volunteer leaders.”