NEXT GEN TV CONFERENCE: ATSC 3.0 Implementation Takes Center Stage
Collaboration and planning for 2020 are the key themes for the 2019 ATSC Next Gen TV Conference slated to begin the Wednesday after Memorial Day at the Ronald Reagan International Trade Center Pavilion in the Nation’s Capital. The annual event will run May 29-30. Registration for the event is now open.
The half-day session on May 29 begins with a luncheon and the afternoon will be packed with programming geared to help broadcasters learn what needs to be done to implement ATSC 3.0. Panel discussions are planned on market collaboration and details of the FCC’s ATSC 3.0 Commercial Application process.
Sessions on Wednesday will also highlight how cable operators are providing information to broadcasters wanting to move signals to new channels as they combine ATSC 1.0 signals and launch new ATSC 3.0 services. The first day of the conference will also include a review of Dynamic Encoding technology that promises to greatly improve efficiency. An evening reception will include a reprise performance by the ATSC in-house band, The Multicasters.
The entire day on Thursday, May 30 is devoted to “ramping up” for a broader launch of ATSC 3.0 in 2020, concurrent with the planned U.S. consumer availability of ATSC 3.0 receivers. Sessions will highlight consumer research about the capabilities of ATSC 3.0 and how broadcasters and the consumer technology industry are working together to build marketing plans to attract buyers.
The economics of the ATSC 3.0 “data pipe” will be a featured panel discussion during Thursday’s event, which also will include updates on ATSC 3.0 automotive opportunities. A “real world” review of emergency alerting needs will show how ATSC 3.0 can help broadcasters better inform the public of future fire dangers. The capstone of the conference will be the presentation of the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award.