PRESIDENT’S MEMO: Mileposts Ahead

Along the Road to ATSC 3.0, we’re approaching some important mileposts. 

As I pen this memo on the eve of the Labor Day weekend, I’m returning from Brazil where I was proud to represent the ATSC at the SET Broadcasting Expo. I’m pleased to report that interest in ATSC 3.0 is high in Brazil with many ATSC 3.0 papers presented at the conference, including presentations about TV Globo’s historic World Cup ATSC 3.0 broadcasts and Next Gen TV research activities at Mackenzie University. Another milepost on international front, featured in the September issue of THE STANDARD, is the growing interest by South Korean consumers in Next Gen TV powered by ATSC 3.0.

Mileposts that we’re seeing on the Road to ATSC 3.0 in the United States include continued progress on the Phoenix Model Station project as experienced first-hand by FCC Chairman Pai, as well as public broadcasters’ Next Gen TV preparations led by Public Media Co., APTS and others, also highlighted in this issue.

Looking a bit further down the road, another key milepost ahead is formation of a new Planning Team on ATSC 3.0 Automotive Applications.  Stay tuned for more details as the group comes together in the coming months. And, as discussed by NBC Universal’s Glenn Reitmeier in this month’s Chat Room interview, our new Planning Team on Future Video Technologies is off to a great start.

While many other important mileposts lie ahead, when you consider that the ATSC suite of standards was released earlier this year, it’s gratifying to see continued progress along the Road to ATSC 3.0.  For those still on the onramp, now’s a great time to merge into the fast lane with us.

Mark Richer, ATSC President