SMPTE & Stanford Talk Tech

ATSC members witnessed the collision – between Hollywood and Silicon Valley, that is.  “Entertainment Technology in the Internet Age” was the subject of a two-day conference from the Society of Motion Picture and Television Engineers (SMPTE) and the Stanford University’s Center for Image Systems Engineering (SCIEN).

Until recently, entertainment technology development and content deployment has historically been the purview of Hollywood and traditional broadcast media. However, rapid convergence of technology improvements in connectivity, bandwidth, and media-processing—coupled with consumer interest—has caused a surge in media distribution over the web. The new seminar was organized with this trend in mind.

The mid June event on the Stanford campus, experts explored the technologies, creative and business requirements for delivery of a compelling, high quality, monetizable entertainment experience over the web, particularly relevant to our work on ATSC 2.0.

Stanford’s Dr. Joyce Farrell and SMPTE’s Pat Griffis chaired the event.

The program, produced by the SMPTE in partnership with the SCIEN, included two full days of papers and panel discussions. In addition, a special evening session was held on the first day that focused on “Legal and Illegal Distribution over the Internet: Can We Find Common Solution(s)?” The moderator of that event was James Burger, Partner at Thompson Coburn, with panelists.

–Mitch Singer, CTO, Sony Pictures Entertainment

–Steve Weinstein, CTO, Deluxe Entertainment Service Group

–Chris Odgers, VP Technology, Warner Bros.

–Stephen Balogh, Technology Policy Specialist, Intel

–Fred von Lohmann, Legal Director, Copyright, Google

–Eric Klinker, CEO, BitTorrent

For those attendees unable to stay for the evening session, the event was streamed live on the web.

Those who couldn’t attend the event could watch the event live via web streaming.

Conference Chairs for “Entertainment Technology in the Internet” were Dr. Joyce Farrell, Stanford Center for Image Systems Engineering, and Pat Griffis, Dolby and SMPTE Education Vice President.