NAB Show 2026

ATSC Booth Map

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ATSC Booth Programming | C1655

All presentations take place at booth 1655 in the Central Hall

Sunday, Apr 19 | 11am

Building America’s Fourth Infrastructure Network: ATSC transforms broadcast spectrum into the internet’s most efficient data platform. “Broadcast Reimagined
- Mark Aitken, SVP, Sinclair

Sunday, Apr 19 | 1pm

Building A Successful Transition: Insights from Consumer Research on Converter Boxes
– Anne Schelle, Pearl TV
– Bill Hauge, Magid

Sunday, Apr 19 | 4pm

Introducing EdgeBeam
– Joe Fabiano, CTO EdgeBeam Wireless

Monday, Apr 20 | 1pm

From Station‑Centric to Cloud‑Centric: Transforming Broadcast Operations at Scale
- Atheer Sabti, Entreprise Solutions Architect
- Denise Willsey, Director of Sales & Business Development, HCLTech

Monday, Apr 20 | 4pm

EdgeBeam Appliciations: Digital Signage
– Steve Brumer, Head of Sales, EdgeBeam Wireless
- Dave Sallander, President, Ryarc
- Ted Korte, CTO, USSI

Tuesday, Apr 21 | 11am

ST 2094-50 Public Committee Draft: Headroom-Adaptive HDR Compositing using a Reference White Anchor
- Chris Cameron, Software Engineer, Google
- Dr. Nicolas Bonnier, Camera, Apple

Tuesday, Apr 21 | 1pm

Are We There Yet? A mile marker check along the the road to true T-Commerce
- Lincoln Berry III, CIO, GrabTV

Tuesday, Apr 21 | 4pm

EdgeBeam and Broadcast RTK
- Conrad Clemson, CEO
- Mike Grill, General Manager, Monsen Engineering

ATSC 3.0/NextGen TV NAB Show | Sessions

Sunday, Apr 19 | 3:30-4:30pm
Booth: N261

Sunday, Apr 19 | 4:00-5:00pm
Booth: C2450

Tuesday, Apr 21 | 10:00am-11:00am
Booth: N261

Tuesday, Apr 21 | 3:15-4:00pm
Booth: C2450 TV and Radio HQ

Rohde & Schwarz Presentations | C2050

All presentations take place at booth 2050 in the Central Hall

Sunday, Apr 19 | 1pm

Transmitter Fundamentals: Training, Service, and Real-World Support
- Glen Hurst, Rohde & Schwarz

Sunday, Apr 19 | 2:30pm

ATSC 3.0 and DTV+: More than a Standard Adoption
- TV Globo

Sunday, Apr 19 | 4pm

Power Density, Thermal Management, and RF Chain Impacts in Next-Generation TV Transmitters
- Keith Pelletier, Dielectric

Monday, Apr 20 | 10am

ATSC 3.0 Deployment Update
- Madeleine Noland, ATSC

Monday, Apr 20 | 11:45am

ATSC 3.0 Data Casting
- Apoorva Jain, EdgeBeam

Monday, Apr 20 | 1pm

State of Broadcasting & ATSC 3.0 Update
- Anne Schelle, Pearl

Monday, Apr 20 | 2:30pm

Cavity Filters for DTV+ on the extended VHF Frequency
- Davide Valenti, COM-TECH

Tuesday, Apr 21 | 10am

Studio-to-Transmitter Link Transport Protocol (STLTP) Protection
- Heartland Video Services

Tuesday, Apr 21 | 11:45am

Breaking the Bottleneck: How MIMO Unlocks ATSC 3.0's True Potential
- Avateq

Tuesday, Apr 21 | 1pm

A Real-World Coverage Analysis of Potential ATSC 3.0 BPS Implementation
- Jim Stenberg, Over the Air Consulting
- Paul Shulins, Over the Air Consulting

Tuesday, Apr 21 | 2:30pm

DTV+ Success Story in Brazil
- TV Globo

Tuesday, Apr 21 | 4pm

90 Days to Air-Ready AI: The Fast-Track Playbook for Broadcasters Who Can't Afford to Wait
- Lee Miller, Advanced Television Broadcasting Alliance (ATBA)

Happy Hour

Sponsored By American Tower

April 19th
4:30-5:30

Coffee Break

Sponsored by HCLTech

April 20th
1:30-2:30

International Reception

Sponsored by IT4 and IT7

April 20th
4:30-5:30

Happy Hour

Sponsored by EdgeBeam Wireless

April 21st
4:30-5:30

All food and drinks are served in the ATSC 3.0 Booth

NAB Show 2026 | Exhibitors

A3SA | Central Hall | C1655

A3SA highlights receivers for consumers and broadcasters that are verified to seamlessly work with A3SA content protection.

Advanced HDR by Technicolor

Advanced HDR by Technicolor enables the SDR to HDR transition in ATSC3 & streaming by live dynamic conversion and a single (AVC) stream SDR/HDR format.

American Tower

American Tower is a leading provider of broadcast and wireless infrastructure with ~42,000 sites, offering a wide selection of tall broadcast towers.

Anywave Broadcast Inc. | Central Hall | C2262

Introducing the new Magma LP liquid cooled transmitter for lower power levels that is simple like an air cooled. Also the Exciter+ for ATSC 3.0.

AT&T | Central Hall | C1655

AT&T Business will demonstrate enhanced connectivity and engagement with ATSC 3.0, enabling instant and reliable communications at venues and in high-traffic environments.

Ateme | West Hall | W1723

Check our latest update on ATSC3.0 & TV3.0, including our Broadcast Appliance integrating the entire ATSC3.0 solution, DAI, NextGen Statmux, and more!

Avateq Corp. | Central Hall | C1962

Discover the latest ATSC 3.0 BPS receivers, MIMO signal analyzers, and our new log data analytical tool for superior signal monitoring and integrity.

D2D Technologies | Central Hall | C2135

D2D Technologies will be showcasing its complete ATSC 3 solution including, signaling server, gateway, and transcoder to convert ATSC1 content to ATSC 3.

DekTec | West Hall | W1951

ATSC 3.0 test modulators and receivers for SISO and MIMO.

Digital Alert Systems | Central Hall | C3452

Digital Alert Systems debuts DASDEC v6 with enhanced security & ATSC 3.0 readiness, and DAS-Link ATSC 1.0/3.0 receiver for emergency info redundancy.

DTVKit | Central Hall | C1655

DTVKit is showcasing our shared-source, royalty-free, standards-based ATSC 3.0 stack running on our Android White Label reference STB platform

EdgeBeam Wireless | Central Hall | C1655

Presentations in the ATSC booth on Digital Signage, eGPS, Wireless data services over ATSC3.0.

EdgeBeam Wireless 2nd kiosk | Central Hall | C1655

EdgeBeam Wireless is leveraging ATSC 3.0 as a last-mile, one-to-many data distribution network—delivering enterprise capacity efficiently and cost-effectively.

EiTV | West Hall | W3318

EiTV delivers next-gen TV and streaming platforms, white-label apps, FAST, AVOD/SVOD/TVOD, SSAI and ATSC 3.0 tools.

ENENSYS TeamCast Inc | West Hall | W1417

Enensys leads NextGen Broadcasting with seamless ATSC 3.0/DTV+ redundancy on-prem and in the cloud, AdsReach monetization, and StreamProbe end-to-end monitoring.

Fincons Group | West Hall | W2467

Future-proof solutions for Media: rights management, programming, metadata management, MAM, AI, cross-platform adv, OTT, Nextgen TV and DAI.

Fraunhofer IIS | West Hall | W2343

We show MPEG-H Renderer integrations into DAWs and an AWS-empowered MPEG-H Audio production and transmission workflow in the cloud.

GatesAir | Central Hall | C1026

Future-proof, high-efficiency over-the-air transmission: ATSC 3.0 exciter innovation, proactive remote monitoring services, AVoIP STL, and much more.

Harmonic, Inc. | West Hall | W2831

Station-in-a-box for ATSC 1.0, ATSC 3.0, playout, and streaming, featuring AI-powered encoding, captioning, multi-language, and ad insertion.

HCLTech | Central Hall | C1655

HCL enables broadcasters streamline ATSC 1.0&3.0 operations w/a cloud-ready model & unified control plane centralizing monitoring and workflows.

Heartland Video Systems, Inc. | West Hall | W2375

HVS has been supplying the broadcasters with ATSC 1.0 & 3.0 equipment, professional installation services, and technical support since 1997.

IEEE Broadcast Technology Society | North Lobby | NL4

Innovation, Insights and Industry Connections: IEEE Broadcast Technology invites you to visit our booth where highlights include an award-winning user interface for streaming applications; a must-see.

LTN | West Hall | W2100

LTN leads the ATSC 3.0 transition, ensuring seamless migration, reliable transport, and 99.9999% uptime, powering superior video, audio, and interactive features. Please stop by and visit us in the West Hall Booth W2100 where we are excited to talk about ATSC 3.0.

Mediaproxy Pty Ltd | West Hall | W1423

Mediaproxy showcases software‑based ATSC 3.0 monitoring with software decryption, enabling secure to‑air and off‑air compliance without hardware.

Mirakulo | Central Hall | C1655

Discover AstroTV NEXT by Mirakulo, an all-in-one platform for live TV, OTT, hybrid interactivity, metrics and DAI. Built for ATSC 3.0 & Brazilian DTV+.

Pearl TV | Central Hall | C1655

Pearl TV will showcase low-cost NEXTGEN TV converter prototypes developed with industry partners and announce the program’s specifications, requirements, and consumer benefits — demonstrating a clear, scalable path to adoption.

Rohde & Schwarz | Central Hall | C2050

R&S showcases its liquid-cooled, high-power TE1 transmitter—native ATSC 3.0, high efficiency, simplified maintenance, and lower operating costs.

RUN3TV | Central Hall | C1655

Run3TV showcases the interactive application platform built natively for ATSC 3.0, now deployed by key broadcasters.

Silicondust | Central Hall | C1655

Bring your ATSC 1.0 channels to ATSC 3.0 BEST with Silicondust AVSend, the turnkey no-upfront-cost solution. Meet us at the ATSC booth today.

Sinclair | Central Hall | C1655

Broadcast Once. Deliver Everywhere. The same high-quality ATSC 3.0 content delivered simultaneously across TV, tablet, and mobile devices.

Society of Broadcast Engineers | North Lobby | NL5

The Society of Broadcast Engineers, the Association for Broadcast and Multimedia Technology Professionals, provides certification, education, and more to its members.

Synamedia | West Hall | W2851

Synamedia provides a complete ATSC 3.0 solution for transmitting, receiving and processing over-the-air ATSC 3.0 signals.

TELEVES | West Hall | C2252

Televes will showcase NextGen TV solutions spanning OTA reception, signal distribution, ATSC 3.0 test/measurement, and transmission technologies.

Telos Alliance | Central Hall | C1819

Broadcast and intercom solutions that demonstrate NextGen Audio, ATSC 3.0, AI-driven processing, and virtualized workflows for radio, TV, and streaming.

TitanTV, Inc. | Central Hall | C1859

TitanTV’s MediaStar enables ATSC 3.0 broadcasters to manage schedules, enrich ESG metadata with attributes and links, and deliver rich media experiences to viewers.

Tolka | Central Hall | C1655

Tolka features ATSC 3.0 mobile devices, conditional access, affordable receivers, network tuners, and solutions for datacasting and OEMs.

Triveni Digital | Central Hall | C1655

Most complete delivery platform for ATSC 3.0 and TV 3.0, including broadcast chain, stream analysis and monitoring, broadcast chain orchestration, redundancy, and translator solutions. In addition, new ISDB-t support in our StreamScope product line.

VBox | Central Hall | C1655

VBox Communications is an expert in digital TV, delivering live broadcast services (DVB-T/T2, DVB-C, DVB-S2, ISDB-T/ATSC1&3) to IP streams with years of product development and manufacturing.

Zixi | West Hall | W2057

Zixi enables live IP video workflows for ATSC, delivering reliable contribution and distribution at scale, proven in real deployments in the US and Brazil.

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