NEW YORK, Oct. 11, 2019 – At next week’s NAB Show New York, much of the buzz will be about the new Internet Protocol-based broadcast TV standard that will power NEXTGEN TV, with ATSC 3.0 discussion taking center stage throughout the exhibition. The Advanced Television Systems Committee will highlight the 61 markets where NEXTGEN TV […]

ATSC is continuing its strong support of the U.S. commercial deployment of NEXTGEN TV powered by ATSC 3.0. Among the ways that ATSC contributes to the rollout is by sharing our expertise with others in the industry through a variety of education efforts.

SEOUL—The global development of ATSC 3.0 continues with an announcement that South Korea has launched a UHD Emergency Alert Service that is based on ATSC 3.0 technology. The Korean Ministry of Information and Communication made the announcement during the 2019 Broadcast Industry Promotion Week.

In advance of ATSC 3.0 IP-enabled broadcast transmission in 2020, the Consumer Technology Association (CTA)® launched “NEXTGEN TV” as the go-to-market name for this groundbreaking television technology. In coordination with broadcasting companies, device manufacturers and standards engineers at CTA’s September Technology & Standards Fall Forum, the association also unveiled the NEXTGEN TV logo for devices meeting newly developed ATSC 3.0 interoperability test specifications.

Broadcasters and tech vendors are working to tap the full potential of ATSC 3.0, experimenting with ways of combining 3.0 broadcast signals with broadband content to enable a hierarchy of picture resolutions — low for mobile, high for the home — and geographically and demographically targeted advertising.