When the and select guests gathered at KEYT in Santa Barbara, Calif., last month for our annual strategic summit, we discussed ATSC’s goals and priorities and how best to work toward those goals. It was great to have two full days of time with this very talented group of people. Not only does each person bring a wealth of industry knowledge to ATSC, but the interchange of opinions and information was exciting and productive.

Many ATSC 3 watchers have heard of Bonnie Beeman or at least her company AirWavz.tv, a pioneer in Next Gen TV receiver innovations.  She’s someone you should know…

Next Gen TV powered by ATSC 3.0 is likely to change today’s broadcast television industry in fundamental ways. Business modeling is examining Ultra HD video and immersive audio, HD “skinny bundles,” “post-Nielsen” audience measurement, addressable advertising, conditional access, hybrid networks, and mobile services to smartphones and connected cars.

In between family vacations and back-to-school preparations in August are a number of technology group, planning team and implementation team meetings, following a series of important face-to-face get-togethers (Technology Group meetings July 16-18 in Arlington, Va., and the Board of Directors Strategic Planning Summit July 24-25 in Santa Barbara, Calif.). August conference calls, events and dates of interest to ATSC members, industry colleagues and key stakeholders:

A new organization called Public Media Group (PMG) has been launched with a goal to “transform broadcast technology infrastructure and ensure broadcasters are able to leverage the full power and revenue opportunities of Next Gen TV powered by ATSC 3.0.”