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(IBC): HOW BRAZIL’S TV 3.0 WILL HELP “CLOSE THE GAP” BETWEEN BROADCAST AND DIGITAL STREAMING
October 21, 2024 in ATSC News
Brazil’s largest broadcaster, Globo, will be introducing the TV 3.0 platform across the country in 2025. This next-generation platform is not simply about remaining competitive with streaming giants – it’s about redefining the viewer experience. John Maxwell Hobbs reports. Carlos Octavio, Director of Corporate Strategy and Architecture at Globo, describes TV 3.0 as a transformative […]
(TV Tech): Sinclair, Nebraska Public Media Launch Free Virtual Channel Hosting in ATSC 3.0
October 21, 2024 in ATSC News
OMAHA, Neb.—In an important milestone in the rollout of new streaming services and programming for connected TVs using NextGen TV, Sinclair and Nebraska Public Media have announced the launch of the first free “Broadcast-Enabled Streaming TV” (BEST) Channel in Omaha, Nebraska. As a result of the launch, Nebraska Public Media’s PBS and local programming is […]
(TV Tech): NextGen TV Now Available in 76% of U.S. Homes
October 9, 2024 in ATSC News
NEW YORK—As the rollout of NextGen TV broadcasts hit a deployment milestone making them available in more than three out of four (76%) of U.S. households, Pearl TV is highlighting how local stations are adding new technologies offering improved audio and video capabilities as well as interactivity and other innovative features for TV viewers. NextGen […]
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