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Latest NewsNext-Gen Broadcasting

President’s Memo: Optimization

May 6, 2021 in ATSC News

This past month several TV stations in Sacramento, California filed for their ATSC 3.0 transmission licenses with the U.S. Federal Communications Commission, bringing the number of NextGen license filings in the FCC database to 140. According to watchnextgentv.com watchnextgentv.com, my hometown of Boston, Massachusetts is slated to begin transmitting ATSC 3.0 signals in the coming […]

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Pandemic Pushes Interoperability Testing in a New Direction

May 6, 2021 in ATSC News

Five Key Questions About the ATSC 3.0 Virtual Inter-Op Answered by the Experts ATSC Board Member Jim DeChant, vice president of Technology at News-Press & Gazette Broadcasting, and Kelly Williams, vice president of Engineering & Technology Policy at the National Association of Broadcasters, sat down with THE STANDARD to explain what’s happening with the latest […]

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Consumer Awareness Rising for NEXTGEN TV

May 6, 2021 in ATSC News

New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations, is resonating strongly with consumers. The marketing campaign began in November 2020 and ran into early 2021 in six U.S. TV Designated Market Areas, with local TV stations airing spots declaring that “the future of television has arrived.” The campaign used high […]

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