As we enter a very busy fourth quarter, the ATSC’s primary focus is on building the final “floors” of the ATSC 3.0 standard. The core elements of the standard – being built from the ground up – are completed, allowing South Korea to launch Next Gen TV powered by ATSC 3.0, while in the United States, we await word from the FCC about adopting rules based on our already final standards that will allow broadcasters to voluntarily launch Next Gen TV services with ATSC 3.0.

“The advent of ATSC 3.0 is as significant as the arrival of color TV more than 60 years ago. It will have a profound effect on the way consumers receive and enjoy television content. ATSC 3.0 will also require fundamental changes to the way that content is produced and delivered.”

– Jim DeFilippis, Chairman, SMPTE Hollywood Section

A primarily European audience at the IBC Show in Amsterdam had a chance to see some of the world-leading capabilities of ATSC 3.0 Next Gen TV during the annual broadcast business event last month.

Early adopters are certain to have questions about the new capabilities of ATSC 3.0, particularly if they are planning to outfit a new home with the latest home theatre gear.  That’s why a panel of ATSC experts was assembled for the annual CEDIA home integrator show, held this year in San Diego.  The panel was headlined as “ASTC 3.0 – Everything You Need to Know.”

Dolby Laboratories, a key contributor to audio and video standards for ATSC 3.0, received the 2017 International Honour for Excellence, the International Broadcasting Convention’s highest accolade. ATSC board member Craig Todd, Dolby Senior VP and CTO of Dolby, accepted the award on the company’s behalf during the IBC’s 50th annual IBC convention in Amsterdam last month.