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Latest NewsNext-Gen Broadcasting
President’s Memo: Putting Technology to Work
September 24, 2025 in ATSC News
As the Fall season begins and next-gen broadcasting stakeholders prepare for a busy fourth quarter, the IBC2025 trade show offered timely insights into what’s shaping our industry—and reinforced ATSC’s vital role in what comes next. In Amsterdam, two themes stood out: cloudification and AI are reshaping media workflows, and enhanced Financial Operations (abbreviated as “FinOps”) […]
ATSC Standards Update: A/300 Revision Suite Published
September 24, 2025 in ATSC News
As mentioned in the last issue of The Standard newsletter, the annual update of A/300, “ATSC 3.0 System,” was approved by the membership on July 17. The ballot question included direction to staff to update references and schemas in and to all ATSC 3.0 Standards and Recommended Practices. That process, which requires a significant amount […]
NEXTGEN TV Scores Big This Fall with Native HDR Sports, New Certified Devices, and Interactive Entertainment
September 24, 2025 in ATSC News
NEXTGEN TV is making headlines — and history — with new native High Dynamic Range (HDR) broadcasts, expanded channel offerings, interactive entertainment, and a growing ecosystem of certified receivers. First-Ever Native HDR Broadcast Enhances American Football Coverage In the U.S., The football season kicked off with a major broadcasting milestone: the first native HDR production […]
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