Staff

Madeleine Noland

President

Madeleine Noland is the President of the Advanced Television Systems Committee Inc. A 20-year industry veteran who is widely respected for her consensus-building leadership style, she chaired the technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.

Noland began her career in the television industry in 2004 with Backchannelmedia Inc., an interactive television technology developer. It was during her work there that she first became involved in ATSC projects. In 2012, she moved on to product and project management roles at Telvue Corp. before joining LG Electronics CTO’s office in 2013. Noland represented LG in a variety of industry organizations for over six years.

Most recently, Madeleine was awarded the prestigious 2022 David Sarnoff Medal by the Society of Motion Picture & Television Engineers (SMPTE) in a ceremony held in Hollywood, California. She has also received TV NewsCheck’s “2019 Futurist” Women in Technology Award and was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, while the Chair of TG-3, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award recognizing her leadership related to the development of ATSC 3.0 Next Gen TV.

Credited on three U.S. patents for television technology, Noland is a member of the Society of Motion Picture and Television Engineers, the Society of Cable Telecommunications Engineers, and the Institute of Electrical and Electronics Engineers – Broadcast Technology Society. Noland graduated cum laude from the University of Massachusetts. She enjoys travel, and she plays keyboards in a band called “Brave Pursuit.”

Jerry Whitaker

Vice President for Standards Development

Jerry Whitaker is the Vice President for Standards Development at ATSC. He supports the work of the ATSC Technology Groups and assists in the development of ATSC Standards and related documents. Whitaker is Secretary of Technology Group 3 (TG3), which is documenting the next-generation ATSC 3.0 suite of standards. , He also is closely involved in work relating to educational programs.

Whitaker is a Fellow the Society of Broadcast Engineers and a Fellow of the Society of Motion Picture and Television Engineers. He has also served as a board member and vice president of the Society of Broadcast Engineers. He is the author and/or editor of more than 30 books on technical topics.

Amy Lodes

Director of Communications

Amy Lodes is the Director of Communications for ATSC. Building on her 29-year career in business-to-business bank marketing, she serves the members, sponsors, and partners of ATSC, working to optimize the value of their participation in a leading standards development organization in the broadcast industry.

She began her career in banking in 1992 in Fort Collins, Colorado. Throughout her career, she developed and implemented strategic marketing plans for clients and organizations in the banking and finance industry, applying comprehensive data analytics to identify actionable insights, implement programs, and manage initiatives. Lodes is a strategic executive with a proven track record of delivering an exemplary return on investment from a range of marketing and outreach programs, including rebranding projects and corporate communications during mergers and acquisitions.

She graduated from the ABA School of Bank Marketing & Management and holds a CFMP (Certified Financial Marketing Professional) designation. She lives outside of Denver, Colorado with her husband, three cats, and three guinea pigs and is an avid traveler.