Named for the legendary former ATSC president who led the organization for two decades spanning both ATSC 1.0 and ATSC 3.0, the Mark Richer Industry Leadership Medal recognizes an individual or team that demonstrates exemplary leadership in advancing the mission of ATSC and epitomizes the vision, tenacity and leadership qualities that were the hallmark of his leadership.
Sen. Gordon Smith, the President and CEO of the National Association of Broadcasters, was recognized by ATSC President Madeleine Noland for his outstanding leadership as a “steady advocate for the broadcasting industry who has taken every available opportunity to promote ATSC 3.0 since we first started this important work on next-generation broadcast standards.”
The Phoenix Model Market program was recognized as a leading collaborative single-market effort to plan for and implement a transition to next-generation over-the-air broadcasting.
Former ATSC President Mark Richer accepted the first Richer Medal, with congratulations from ATSC Board Chair Lynn Claudy and President Madeleine Noland.
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