Named for the legendary former ATSC president who led the organization for two decades, from ATSC 1.0 to 3.0, the Mark Richer ATSC Industry Leadership Medal recognizes an individual or team that demonstrates exemplary leadership in advancing the mission of ATSC and epitomizes the vision, tenacity and leadership qualities that were the hallmark of his leadership.
The Phoenix Model Market program was recognized as a leading collaborative single-market effort to plan for and implement a transition to next-generation over-the-air broadcasting.
Former ATSC President Mark Richer accepted the first Richer Medal, with congratulations from ATSC Board Chair Lynn Claudy and President Madeleine Noland.
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