Named for the legendary former ATSC president who led the organization for two decades spanning both ATSC 1.0 and ATSC 3.0, the Mark Richer Industry Leadership Medal recognizes an individual or team that demonstrates exemplary leadership in advancing the mission of ATSC and epitomizes the vision, tenacity and leadership qualities that were the hallmark of his leadership.
Established in 2007, Saankhya Labs is India’s first fabless semiconductor solutions company whose products and solutions include award-winning, fully programmable Software Defined Radio chipsets powering their Direct To Mobile (D2M) Broadcast and Converged 5G Broadband Broadcast connectivity solutions among and other 5G products and services.
“Saankhya Labs is honored to be recognized by ATSC with the 2023 Mark Richer Industry Leadership Medal. Video traffic occupies more than 70% of mobile network traffic. Much of this data is being simultaneously consumed across multiple mobile devices. With 1.2 billion cell phones in India, Direct To Mobile (D2M) Broadcast makes efficient use of the traditional broadcasting spectrum. We are pleased to be developing revolutionary technology to fulfill this need and opportunity,” said Parag Naik, CEO Saankhya Labs.
“Recognizing that Sony is one of three television manufacturers that have made substantial contributions, Sony is the first to integrate ATSC 3.0 into every new Sony television model for the U.S. market. This development was instrumental in driving 2021 U.S. television industry sales to exceed initial sales estimates by nearly 300%,” said Noland.
“Sony’s commitment to include 3.0 across the full product line sends an incredibly positive message to the broadcast industry and is helping to drive station launches. And Sony is not resting on this achievement. It is continually developing its television platform along with new capabilities for mobile reception and the automotive industry. ATSC further recognizes and deeply appreciates Sony’s Luke Fay’s exemplary and continuing leadership as Technology Group 3 Chair,” she added.
Sen. Gordon Smith, the President and CEO of the National Association of Broadcasters, was recognized by ATSC President Madeleine Noland for his outstanding leadership as a “steady advocate for the broadcasting industry who has taken every available opportunity to promote ATSC 3.0 since we first started this important work on next-generation broadcast standards.”
Former ATSC President Mark Richer accepted the first Richer Medal, with congratulations from ATSC Board Chair Lynn Claudy and President Madeleine Noland.
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