U.S. broadcasters in 62 “First Markets” are collaborating now to bring the new capabilities of ATSC 3.0 to viewers throughout the country. Once ATSC 3.0 goes live in these First Markets, next-generation broadcasting will reach 70% of all viewers in the country. Designated Marketed Areas targeted for ATSC 3.0 are shown on the graphic below, and on an alphabetical list by city.
Designated Market Areas in orange show that at least one ATSC 3.0 station is now transmitting in: Portland, OR; Boise, ID; Santa Barbara, CA; Phoenix, AZ; Dallas, TX; Orlando, FL ; and Las Vegas, NV.
Markets in light blue indicate that the FCC application to transmit ATSC 3.0 for at least one station in the market has been approved, and broadcasters are preparing to launch service: Pittsburgh, PA, Los Angeles, CA and E. Lansing, MI.
Markets listed below and on the map in dark blue are the first markets targeted for introduction of ATSC 3.0 signals.
Those marked in boldface indicate Nielsen Top 40 markets.
South Korea literally paved the road to ATSC 3.0, adopting its Next Gen TV standard in 2016 and launching 4K Ultra High Definition ATSC 3.0 broadcasts in May 2017. Momentum continues to build since the landmark UHD broadcasts of the Winter Olympics, and ATSC 3.0 services now reach over 70% of the population.
In addition to UHD, broadcasters in South Korea continue developing new services on the country’s ATSC 3.0 service roadmap.
“On the Air” with ATSC 3.0
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