The Business Advisory Council is responsible for developing business-based requirements for the advancement of ATSC 3.0. As part of its role, the Council organizes these requirements into logical groups or releases, ensuring a structured approach to development. It also evaluates the current array of ongoing projects to determine whether they can or should be grouped similarly. In addition, the Council articulates the business benefits of ATSC 3.0 in its current form and explores how the standard can be further developed to enhance its value.
Through the Business Advisory Council, ATSC is formulating its five to seven year roadmap for the development of standards and technology that will define the future of broadcasting solutions for the benefit of the broadcast ecosystem. This survey ensures that stakeholders have significant input in defining ATSC’s next generation of standards and priorities.
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