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Mark Richer, President

Mark S. Richer is the President of the Advanced Television Systems Committee, Inc. (ATSC).  The ATSC is an international, non-profit organization developing voluntary standards for digital television including the ATSC 3.0 suite of standards for next generation television.

Mr. Richer first joined the ATSC after 16 years with the Public Broadcasting Service (PBS) where, as Vice President of Engineering & Computer Services, he was responsible for development of new technologies for PBS and its member stations, design of audio/video systems, and management of information technology operations.

Mr. Richer was a recipient of the Broadcast & Cable’s Technology Leadership Award in 2007, the 2010 recipient of the National Association of Broadcasters Engineering Achievement Award for Television and the 2018 EDGE Award for Excellence in Innovation from America’s Public Television Stations. He is a Fellow of the Society of Motion Picture and Television Engineers (SMPTE) a Senior Member of the Institute of Electrical and Electronics Engineers (IEEE) and serves on the FCC Technology Advisory Council.

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Jerry Whitaker, Vice President for Standards Development

Jerry Whitaker is the Vice President for Standards Development at ATSC. He supports the work of the ATSC Technology Groups and assists in the development of ATSC Standards and related documents. Whitaker is Secretary of Technology Group 3 (TG3), which is documenting the next-generation ATSC 3.0 suite of standards. , He also is closely involved in work relating to educational programs.

Whitaker is a Fellow the Society of Broadcast Engineers and a Fellow of the Society of Motion Picture and Television Engineers. He has also served as a board member and vice president of the Society of Broadcast Engineers. He is the author and/or editor of more than 30 books on technical topics.

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Daro Bruno, Director of Operations

Daro Bruno is the Director of Operations, Technical Support, and Financial Guru for the ATSC. Daro is responsible for invoicing and billing, scheduling and calendar management, web content maintenance and technical support for committee meetings.