Raymundo Barros

Posted on March 3, 2026 in

As CTO at Globo, Raymundo Barros is responsible for overseeing Media Supply Chain, Broadcast Engineering, Corporate IT, and Digital Products and Platforms. He spearheaded major initiatives such as the transition to digital TV and the creation and distribution of 4K, 4K HDR and 8K content, besides the launch of Globoplay, Globo’s OTT product, and the Cloud Migration Program. Raymundo leads Globo’s digital transformation strategy, helping the organization pivot from a content‑centric media company into a Mediatech, launching an ambitious portfolio of D2C digital products and data monetization initiatives.

He is also the Chairman of the Brazilian Digital TV Forum (FSBTVD), a private and independent organization with members from the broadcast industry, TV set receivers OEMs, software industry, universities, and broadcast technology vendors. The FSBTVD leads the development of the technical standards and operational guidelines for the future TV3.0 under the guidelines defined by the Brazilian Ministry of Communications.

Before assuming his role as CTO at Globo, Barros worked as Engineering Manager at an O&O regional station, Director of Engineering at TV Globo São Paulo, and Director of Engineering for Entertainment, where he led projects for telenovelas, series, and variety shows. Raymundo has been working for Globo for 44 years.

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