Dominating the global market share for ATSC 3.0 transmitters, Rohde & Schwarz’s Next Gen TV solution addresses broadcaster’s need for flexibility, operational efficiency and reliability.
US broadcasters are planning and creating ATSC 3.0 transmission networks in preparation for NextGen TV. Their choice of technology & business partner is critical: Rohde & Schwarz has a proven track record in ATSC 3.0 with a unique understanding of the technological aspects of ATSC 3.0 and the right product availability.
The transition from ATSC 1.0 to ATSC 3.0/NextGen TV offers users many new opportunities and provides new characteristics to consider. These include a fundamental change of waveform and the transmitter feeding technology (from ASI to IP-Feeding). Also, a change of the standardization process from static to continuously evolving standards is to be considered.
On the other side, NextGen TV offers the potential for new coverage strategies, i.e. migrating from single transmitter stations to single frequency networks (SFN) and the evolution from fixed reception to multiple receiving scenarios including mobile devices.
At Rohde & Schwarz, we have built real in-depth experience with all new technological aspects of ATSC 3.0 and we have the right products to address the advanced requirements of the new TV standard. For example, our fully software-based signal processing enables network operators to flexibly adapt to future signal processing requirements resulting from standard evolvement of ATSC 3.0
Already, multiple US-based TV networks have selected Rohde & Schwarz as a central element of their ATSC 3.0 migration strategy. Hundreds of ATSC 3.0 ready transmitters have been delivered to US. In addition, more than 70 R&S ATSC 3.0 transmitters are in commercial operation in South Korea’s national network since 2018.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.