As the number of stations rolling out NEXTGEN increases in 2021, one key portion of the initial build is making sure that Verance Aspect audio watermark embedding is included in buildout plans.
In order to power ATSC A/344 interactivity and other services across 100% of NextGen TV sets, stations should be rolling out the ATSC A/334 audio watermark immediately.
The Verance Aspect watermark was designed specifically for the broadcast industry and was selected to be part of the ATSC 3.0 NextGen TV standard. It works in both ATSC 1.0 and 3.0 environments, is currently deployed by leading U.S. broadcasters and is included within Pearl TV’s ATSC 3.0 Host Station Manual available here.
Using the ATSC A/334 watermark standard, programmers can reach audiences at scale, increasing consumer engagement, satisfaction and boosting broadcaster and OEM ROI. Consumers will receive interactive services including addressable advertising, and sports betting within Aspect-enabled smart televisions across all distribution paths.
The Verance Aspect watermark enables ATSC 3.0 TVs to access ATSC 3.0 features, even when connected to other distribution paths. Without Aspect, programmers will be unable to deliver these services to the estimated 80% of U.S. households receiving television via cable/satellite (MVPD) and over-the-top distribution paths.
Key Services Enabled by Watermarking
– Sports Betting
– Fantasy Predictive Gaming
– Pay-Per-View Sports
– Sports Statistics & Multiple Camera Angles
– Local News & Local Programs Interactivity
– Personalized Audio & Enhanced Audio
– Video On Demand (Links to Additional Programs)
– Promotion of Direct To Consumer Application
– Advanced Advertising Features
– Dynamic Ad Insertion
– Viewership Measurement
– Advanced Emergency Information (AEA)
The Verance Aspect watermark is already deployed by NextGen TV broadcasters across the country. If you are new to ATSC 3.0 and need more information on how to begin working with the watermark, contact email@example.com
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Advanced Television Systems Committee, Inc.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.