This standard defines a core suite of protocols to enable remote interactivity in television environments. Remote interactivity requires the use of a two-way interaction channel that enables communications between the client device and remote servers. Examples of remote interactivity include E-commerce transactions during commercials, electronic banking, polling, email services, or other services yet to be defined.
Download A/96:2004, “ATSC Interaction Channel Protocols”, approved 3 February 2004.
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Advanced Television Systems Committee, Inc.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.