This standard defines a core suite of protocols to enable remote interactivity in television environments. Remote interactivity requires the use of a two-way interaction channel that enables communications between the client device and remote servers. Examples of remote interactivity include E-commerce transactions during commercials, electronic banking, polling, email services, or other services yet to be defined.
Download A/96:2004, “ATSC Interaction Channel Protocols”, approved 3 February 2004.
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ATSC, The Broadcast Standards Association, is defining the future of broadcast around the world with the Internet Protocol-based ATSC 3.0 next-generation standard. ATSC is an international, non-profit organization developing voluntary multimedia standards. ATSC member organizations represent the broadcast, professional services and equipment, motion picture, consumer technology, computer, cable, satellite, and semiconductor industries.
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