Since the April 2022 NAB conference, in which Sinclair Broadcast Group announced its commitment to make high-quality HDR and SDR content available to its viewers, the group has established a strong leadership position in delivering more HDR content over-the-air than any other player in the North American market with Advanced HDR by Technicolor.
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Advanced Television Systems Committee, Inc.
1300 I Street NW, Suite 400E
Washington, DC 20005
The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.