Posted on July 29, 2021 in
Amy Lodes is the Director of Communications for ATSC. Building on her 29-year career in business-to-business bank marketing, she serves the members, sponsors, and partners of ATSC, working to optimize the value of their participation in a leading standards development organization in the broadcast industry.
She began her career in banking in 1992 in Fort Collins, Colorado. Throughout her career, she developed and implemented strategic marketing plans for clients and organizations in the banking and finance industry, applying comprehensive data analytics to identify actionable insights, implement programs, and manage initiatives. Lodes is a strategic executive with a proven track record of delivering an exemplary return on investment from a range of marketing and outreach programs, including rebranding projects and corporate communications during mergers and acquisitions.
She graduated from the ABA School of Bank Marketing & Management and holds a CFMP (Certified Financial Marketing Professional) designation. She lives outside of Denver, Colorado with her husband, three cats, and three guinea pigs and is an avid traveler.
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ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.