Posted on March 3, 2026 in
Anil Bhardwaj is the Director, Technology & Strategy for ATSC. Bhardwaj is an accomplished International Sales Leader with over 17 years of experience driving global revenue growth, market expansion, and strategic partnerships across South Asia, the Middle East, East Africa, Australia, New Zealand, and the Pacific Islands. Known for his results-driven approach, he has consistently led high-performing teams, built strong channel partner networks, and delivered impactful business development strategies in the broadcasting, media, and technology sectors.
With proven expertise in strategic planning, project management, channel management, and international market development, Anil has successfully spearheaded sales operations for renowned global organizations. As Director Sales at Jampro Antennas and previously at GatesAir, he has been instrumental in expanding market share, securing high-value projects, and strengthening relationships with top broadcasters and industry stakeholders. His role with Triveni Digital further reflects his leadership in advocating advanced broadcast technologies like ATSC 3.0 across emerging markets.
Beyond corporate leadership, Anil serves as an International Sales Consultant, guiding companies in navigating complex global markets through in-depth market analysis, cultural insight, and strategic execution.
A continuous learner, he holds an Executive Programme in FinTech & Financial Blockchain from IIM Calcutta and has been recognized with the Indian Achievers Award 2020 and the CEO’s Award 2019 for Sales Excellence.
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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