ATSC 2017 Next-Gen Television Conference Set To Highlight Advantages Of New Flexible Broadcast Standard

For Immediate Release

May 16-17 Events Bring Together Technical Experts,Station Management, and Industry Experts

WASHINGTON, May 4, 2017 – With the completion of the new ATSC 3.0 broadcast TV standard now just weeks away, experts from the broadcast television industry will gather in mid-May for the “NextGen TV Conference: Powered by ATSC 3.0” (Registration Link) and sponsored by the Advanced Television Systems Committee.

“The talk of the just-completed NAB Show in Las Vegas was next-generation television and how the ATSC 3.0 suite of standards can be applied to enhance services for viewers and provide broadcasters with real-time data. Our event will highlight the technical capabilities of the emerging standard, as well as the policy and economic consequences of this leap ahead in broadcasting,” said Mark Richer, President of the ATSC.

The session on May 16 is aimed at technical experts, while the May 17 program that will address the current testing and trials that are underway with ATSC 3.0 and the first consumer research detailing what viewers might think of the new capabilities.  Both events will take place at the Ronald Reagan Building and International Trade Center, and registration for both events is now open.

The next-generation TV standard, also known as ATSC 3.0, is a revolution in technology that will transform TV broadcasting by bringing together Internet and over-the-air signals with a common IP backbone, while offering local stations the ability to improve emergency alerting, send video-on-demand content, enhance closed captioning and other accessibility features, better target messages and delivery of 4K Ultra HDTV.

May 16:  Innovation Nation ATSC 3.0 Technology Workshop Agenda

  • Overview of ATSC 3.0 and Deployment Readiness, Madeleine Noland, LG Electronics
  • Panel on Station Operations
  • Technical Deep Dive on Single Frequency Networks, Gerard Faria, TeamCast
  • Panel Discussion on Display & Rendering
  • Technical Deep Dive on HTML5 and the ATSC 3.0 runtime, Mark Corl, Triveni Digital
  • ATSC 3.0 and the Spectrum Repack, Brett Jenkins, Nexstar
  • Technical Deep Dive on Advanced Emergency Alerting, Dr. Rich Chernock, Triveni Digital
  • Next-gen Content Production – Feeding the ATSC 3.0 Ecosystem, Skip Pizzi, NAB

NextGen TV Conference Agenda for May 17

The full day session on May 17 will include a variety of presentations regarding the status of ATSC 3.0, trials and tests of the technology, and research about the new broadcast standard.

  • Finishing the ATSC 3.0 Skyscraper: General Contractor’s Report, Dr. Rich Chernock, Triveni (TG-3 Chair)
  • ATSC 3.0 at the FCC, John Burgett, Wiley Rein
  • ATSC 3.0 Tests & Trials
    • Pearl TV & Verance Watermarking Test, Anne Schelle (Pearl TV)
    • Sinclair Single Frequency Network Test, Mark Aitken (Sinclair Broadcast Group)
    • NAB Cleveland, Ohio Test Station, Lynn Claudy (NAB)
    • Low-Power TV Oregon Test, Mike Gravino (Spectrum Rights Coalition)
  • No Fake News: Editors from Industry Media Survey the Media Landscape
  • What’s Trending: 2017 Consumers at Retail, Brian Markwalter (CTA);
    Consumers on ATSC 3.0, Bill Hague (Magid Media Research) & Seth Geiger (SmithGeiger)
  • Virtual Reality is a Reality?, Mauricio Aracena (Virtual Reality Industry Forum)
  • Working Together: ATSC 3.0 and 5G, Per Frojdh, Ericsson
  • Checklist for ATSC 3.0 Implementation, Rich Redmond, GatesAir
  • Bernard J. Lechner Award for Outstanding Service to the Advanced Television Systems Committee

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About the ATSC:

The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard.   ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. For more information visit

Media Contact:
Dave Arland
Arland Communications