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2016 NAB Show:  Navigate to South Hall for ATSC 3.0 Demonstrations

Posted on March 1, 2016 in ATSC News

2016 NAB Show PreviewBoth ends of the upper level South Hall of the Las Vegas Convention Center will serve as demonstration areas for ATSC 3.0 broadcast equipment and consumer experiences during the 2016 NAB Show.

Welcoming visitors in the lobby area at the top of the South Hall escalators will be the “ATSC 3.0 Consumer Experience” a showcase of the consumer benefits of the new broadcast platform.  On view will be a variety of exhibits featuring new broadcast TV capabilities such interactive advertising, advanced emergency alerting, expanded audio, and vivid 4K video with high dynamic range.

The ATSC 3.0 Broadcast Pavilion, located in NAB Futures Park in upper level of South Hall, will highlight broadcast equipment and systems from nearly 20 companies and research institutions that is designed to facilitate the introduction of ATSC 3.0 services.

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