Posted on March 1, 2016 in ATSC News
Welcoming visitors in the lobby area at the top of the South Hall escalators will be the “ATSC 3.0 Consumer Experience” a showcase of the consumer benefits of the new broadcast platform. On view will be a variety of exhibits featuring new broadcast TV capabilities such interactive advertising, advanced emergency alerting, expanded audio, and vivid 4K video with high dynamic range.
The ATSC 3.0 Broadcast Pavilion, located in NAB Futures Park in upper level of South Hall, will highlight broadcast equipment and systems from nearly 20 companies and research institutions that is designed to facilitate the introduction of ATSC 3.0 services.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.