A Word from Our Sponsor: CIS Group
For nearly 4 decades, CIS Group has been a trusted partner to broadcasters, video teams, and media enterprises globally – combining engineering precision, deep domain knowledge, and a strategy-first mindset. As the media landscape shifts under the weight of new technologies like ATSC 3.0 and Brazil’s TV 3.0 / DTV+, we believe that deploying new systems is only half the story.
Our Commitment to ATSC 3.0 & TV 3.0 / DTV+
For the past several years, CIS has formed a dedicated internal NextGen TV “SWAT Team” that is fully focused on understanding the regulatory, technical, and operational requirements for adopting ATSC 3.0 / DTV+; benchmarking best practices; anticipating challenges during adoption; and architecting solutions that are compliant, operationally resilient, and designed to deliver business value.
Bridging Technology and Strategy
While the technical transformation is foundational, what often separates successful projects from merely functional ones is the strategic layer: how do you capture value from these new capabilities?
CIS doesn’t just help you build the ATSC 3.0 / DTV+ technical stack. We also guide you in addressing topics like:
- What new revenue streams become possible via ATSC 3.0 / DTV+ and how do we make sure that we’re capturing as much value as we can as a media organization?
- How do we structure workflows and operations so that maintenance, monitoring, and service levels remain sustainable even as complexity increases?
- How do we design broadcast and reception ecosystems in a way that supports both over‐the‐air reach and broadband / IP integration?
- With which partner ecosystems, hardware & software vendors, standards groups, and regulatory stakeholders should your organization engage with to stay ahead of curve?
- How do we tackle business process management, and the change management that will arise with this adoption?
Looking Ahead
The transition to ATSC 3.0 / DTV+ is a journey, not a switch flip. There will be technical, regulatory, business, and cultural mountains to climb.
CIS Group is excited to work alongside ATSC, its members and sponsors, broadcasters, content owners, regulators, and solutions partners to build out this next chapter in television’s evolution. With presence in Brazil, the United Sates and Europe, we are able to combine local regulatory, operational, and audience insights with global best practices.
For additional information please email NextGenTV@cisgroup.tv or visit www.cisgroup.tv
Posted in ATSC News
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