A Word from Our Sponsor: Dolby
Dolby has been a committed member, contributor, and partner of ATSC since ATSC 1.0. Through close collaboration with broadcasters, consumer electronics, and professional manufacturers during the development of ATSC 3.0, Dolby helped shape a standard that delivers best-in-class features for broadcasters worldwide.
With ATSC 3.0, Dolby enables premium, theater-quality audio-visual experiences across all broadcast content, especially live sports, news, and high-impact entertainment. Dolby Vision (2094-10) brings cinematic HDR clarity to over-the-air broadcasts, capturing every detail, nuance, and color with stunning precision. Dolby AC-4 powers advanced capabilities including Dolby Atmos, dialog enhancement, accessibility features, and multi-presentation support, helping broadcasters deepen viewer engagement and future-proof their delivery. Dolby Atmos creates a multidimensional soundscape that places viewers at the heart of the action. From the roar of the crowd to a referee’s crucial call or the intensity of a game-winning drive, Atmos adds immersive depth and realism that traditional audio formats cannot match.
Together, Dolby technologies transform ATSC 3.0 into a next-generation broadcast platform that rivals and often exceed the capabilities of streaming services. For sports and beyond, Dolby elevates the broadcast standard, making every moment more vivid, immersive, and unforgettable.
Dolby proudly continues its work with ATSC and stands alongside broadcast, CE, and professional partners as ATSC 3.0 expands its reach—delighting consumers and empowering content creators alike.
Posted in ATSC News
Subscribe to our Newsletter
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
