A Word from our Sponsor: Fincons Group

Posted on March 8, 2023 in ATSC News

With over 2,600 resources worldwide and 40 years of experience, Fincons Group is an IT family company, spread out across Europe and the US, with offices in New York, Los Angeles, and Austin.

Fincons provides a broad range of business consulting services, system integration services and proprietary solutions to various vertical sectors, but stands out for its innovative drive in Media and Broadcasting where the Group has long-term, successful relationships with Tier-1 clients, covering the entire Digital Supply Chain, from Rights Management to Programming, Data-driven production, Metadata management, Asset management, Advertising, Digital services and OTT.

The company has gained impressive experience and skills in Hybrid/NextGen TV, supporting European broadcasters implementing NextGen TV apps with HbbTV technology that paves the way for new opportunities in terms of user interaction and monetization models, based on content and advertising.

Thanks to its proven track record, Fincons landed in the US in 2017 where we immediately became a leader in helping media businesses leverage ATSC3 technology to empower the TV of the future, supporting broadcasters as they unlock new data driven business opportunities.

With the launch of NextGen TV, broadcasters can improve user engagement, thanks to a custom and enriched content catalog and new interaction and participation features, but they can also increase monetization opportunities, thanks to hyperlocal personalization, interactive/addressable advertising and dynamic AD replacement.

Fincons’ experience with European privacy requirements (GDPR) can help US broadcasters tap into advanced forms of advertising, attribution models based on real-time and audience data, and more using proven opt-in UX designs. Moreover, by launching engaging opt-in NextGen TV apps, broadcasters can provide hyper-local, personalized experiences that enrich the lived of their audiences.

Are in you interested in discovering more?

Contact us to find out how we can support your company in grasping new opportunities to stay ahead of the curve.

Posted in ATSC News