A Word from Our Sponsor: HPE

Transformation of the cellular industry to 5G and the broadcast industry to the new  ATSC 3.0 digital transmission standard are the biggest changes in content transmission since the emergence of the commercial internet. Connectivity will form the backbone of the economy in this new era of communication. The convergence of multiple technologies leads the next wave of digital transformation, opening new choices, expectations, and challenges to clients, providers, and distributors. For Broadcasters, it’s the opportunity for diversification in your business and the path to new revenues.

HPE is the premier Cloud and Core technology provider powering networks for CSP’s including Broadcasters, Enterprise, State, Local and Federal governments. HPE’s Communications Technology Group has led the business and deployments launching the first 5G and ATSC 3.0 Core Networks. OTA Wireless has adopted and deployed the HPE ATSC 3.0 Core and testing is ongoing with other US Broadcasters and in Brazil and India to prove data delivery use cases including Broadcast Positioning, eGPS, Digital Signage, Connected Car with Infotainment and FOTA services. Additionally, we have Broadcasters who are transforming their operations leveraging the ATSC Core and fully automating B2B processes, introducing low level monitoring across all their stations with the opportunity to upgrade to a robust end-to-end monitoring with enhanced alarming, self healing, QOS across their entire network including third party applications and integrations. These Broadcasters are elevating customer experience with faster service and zero-touch provisioning, reducing strain on their work force, reducing incidents 65 to 70%, realizing improved ROI and faster time to market.

As you prepare for the challenges and opportunities of the new era of broadcasting, these are areas of focus CTG focuses on with our Broadcast customers. To survive and thrive in this new era, broadcasters and service providers will evolve to use an edge-to-cloud infrastructure, platform as a service (PaaS). As businesses undertake this transformative journey to become ATSC 3.0 providers, they must plan for changes on multiple fronts:

Automation and orchestration to enable edge readiness for content delivery

Establish a network edge infrastructure to house traditional playout assets as well as multicast distribution nodes, ad service nodes, and tenancy zones for multicast customers, powering the distribution of customers’ digital assets from ingest to consumption.

Broadcast core

Build out a fully IP-based, end-to-end product workflow (deliverable over a combination of broadcast and 5G/IP services) and leverage it to provide localized and personalized content and advertising to consumers.

Monetization of infrastructure and spectrum

Prepare to monetize the new ATSC 3.0-supporting infrastructure through broadcast as a service (BaaS), where a television station may rent a broadcast service from a hosting company and enable new revenue streams by renting out portions of the allocated spectrum.