Posted on February 3, 2022 in ATSC News
Much has been written and spoken about the potential of ATSC 3.0 to revitalize the US broadcast industry and take it beyond the traditional TV business. At Gaian, we work with our broadcast partners to turn those aspirations into a reality in 2022.
However, many cultural, technical, operational, legal, and commercial barriers exist to maximize the new opportunities and value. Technical challenges include limited tools, non-standard protocols and interfaces, and missing business workflow orchestration capabilities to securely discover, aggregate, and transact on the multitude of broadcaster spectrum pools.
The Mobius TV cloud platform from Gaian is pre-integrated with the major ATSC 3.0 equipment vendors for rapid and straightforward deployment. Building applications and data-aware experiences are enabled by the easy to use low-code / no-code Mobius TV Designer tool. The built-in widgets and tools and the drag-and-drop interface place design execution back into the hands of production experts. All this is tightly integrated with the Mobius TV Content Management System that allows for automated ingest of data feeds and updating of application data. Finally, the Mobius TV Marketplace provides ease of deployment across multiple stations and station groups. Together these tools provide an on-ramp for broadcasters to take advantage of the untapped potential of the NextGen TV spectrum.
To learn more contact Mark Barrington at firstname.lastname@example.org.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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Advanced Television Systems Committee, Inc.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.