Posted on May 16, 2022 in ATSC News
ATSC Platinum Sponsor Pearl TV, a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, is leading the national consumer awareness and branding campaign that includes the comprehensive www.watchnextgentv.com website and on-air promotional brand campaign.
The Pearl Network Consortium includes the major U.S. TV networks and includes over 900 TV stations that reach 98 percent of the U.S. At the 2022 NAB Show, Pearl announced two major NEXTGEN TV developments – the launch of the RUN3TV web platform for interactive experiences and streaming, and a new “FastTrack to NEXTGEN TV” development effort with MediaTek to introduce ATSC 3.0 reception electronics in a wider array of consumer TV receivers and other devices.
With RUN3TV, broadcasters can expect viewers to spend additional time engaging with content and multiple new revenue opportunities from those viewers watching the live broadcast. Broadcasters can now leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.
Pearl TV is launching the RUN3TV platform through its subsidiary, the ATSC 3.0 Framework Alliance, LLC (A3FA). RUN3TV development partners include Kineton, MadHive, IBM Weather, Freewheel and Google. Early adopters such as Gray Television, The E.W. Scripps Company, Graham Media, TEGNA, Hearst and Howard University’s WHUT have launched broadcaster applications in more than 30 markets, and more broadcasters are adding innovative interactive features to their NEXTGEN TV channels to directly connect with their viewers and increase audience engagement.
The Pearl/MediaTek FastTrack program provides consumer electronics manufacturers with an easier, faster, and more cost-effective process to introduce NEXTGEN TV-compatible products via MediaTek’s Reference Platform. The Reference Platform will be pre-certified for compliance with the Consumer Technology Association’s NEXTGEN TV logo requirements, A3SA Security and the RUN3TV Application platform—ensuring that manufacturers are meeting the highest standards around authenticity and security.
Pearl’s membership includes eight of the largest broadcast companies in America: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Nexstar Media Group, Sinclair Broadcast Group, the E.W. Scripps Company, and TEGNA Inc.
Posted in ATSC News
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