Posted on November 4, 2014 in ATSC News
The ATSC will be awarded a Primetime Emmy® Engineering Award from the Academy of Television Arts & Sciences at the upcoming 2015 International CES for the collaborative effort to address wide variations in TV audio (which can be particularly annoying during commercial breaks.)
“The concrete action by the ATSC to develop an automated method to address the issue has resulted in dramatically improved consumer satisfaction,” according to the Primetime Emmy® Engineering Award recognition, presented for engineering developments so significant that they materially affect the transmission, recording or reception of television.
“We’re extremely proud that this cross-industry effort to address a nagging viewer concern has earned a coveted Emmy for the ATSC. Digital technology can be applied not only to enhance picture and sound, but also to deal effectively with the annoyance of commercials that sound louder than the programs they surround,” said ATSC President Mark Richer.
“Thanks to the leadership of Jim Starzynski of NBC Universal and the efforts of a volunteer group of industry audio experts, the ATSC’s approach to loudness normalization is now utilized by TV broadcasters and pay-TV operators alike,” said Richer.
The ATSC will pick up its Emmy statue at the Academy’s Engineering Awards ceremony on January 8 at International CES.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.