And The Emmy Goes To…
The ATSC will be awarded a Primetime Emmy® Engineering Award from the Academy of Television Arts & Sciences at the upcoming 2015 International CES for the collaborative effort to address wide variations in TV audio (which can be particularly annoying during commercial breaks.)
“The concrete action by the ATSC to develop an automated method to address the issue has resulted in dramatically improved consumer satisfaction,” according to the Primetime Emmy® Engineering Award recognition, presented for engineering developments so significant that they materially affect the transmission, recording or reception of television.
“We’re extremely proud that this cross-industry effort to address a nagging viewer concern has earned a coveted Emmy for the ATSC. Digital technology can be applied not only to enhance picture and sound, but also to deal effectively with the annoyance of commercials that sound louder than the programs they surround,” said ATSC President Mark Richer.
- The ATSC A/85 Recommended Practice (Techniques for Establishing and Maintaining Audio Loudness for Digital Television) provides the industry with uniform operating strategies that optimize the audience listening experience by eliminating wide variation of television loudness.
- A/85 provides guidelines and describes technical parameters for the transmission of commercial advertisements by a television broadcast station, cable operator, or other multi-channel video programming distributor as required by the CALM Act.
- The CALM Act was passed by Congress and signed into law by President Obama in December 2010.
- The FCC’s rules implementing A/85 as mandated by the CALM Act took effect in December 2012.
“Thanks to the leadership of Jim Starzynski of NBC Universal and the efforts of a volunteer group of industry audio experts, the ATSC’s approach to loudness normalization is now utilized by TV broadcasters and pay-TV operators alike,” said Richer.
The ATSC will pick up its Emmy statue at the Academy’s Engineering Awards ceremony on January 8 at International CES.
Posted in ATSC News
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