ATSC 3.0 Demonstrations at NAB Show to Showcase Flexible, Adaptable Standard

Posted on April 4, 2016 in ATSC News

Viewers, broadcasters and manufacturers all wiil benefit from ATSC 3.0, and two large exhibits at the April NAB Show will highlight the many new capabilities of the flexible standard and how it will respond to different demands.

On the upper level and at the entrance to South Hall (above Starbucks), the ATSC 3.0 Consumer Experience is co-sponsored by ATSC, CTA, and the NAB.  More than a dozen contributing organizations will be showcasing products and services:

• The AWARN Alliance of LG Electronics, Pearl TV, NAB, Sinclair, Monroe Electronics and others plan a live transmission and reception demonstration of the Advanced Warning and Response Network – an ATSC 3.0 enhancement to today’s Emergency Alert System;
• Dolby plans to highlight the captivating audio advantages of ATSC 3.0 broadcasts as well as Dolby Vision high-dynamic range;
• Fraunhofer will showcase interactive audio on a big screen, with immersive audio on a tablet viewing experience;
• LG Electronics will demonstrate the fast channel-changing capability of the new standard and the ability to deliver more than one service in a single RF channel along with innovative options for bringing ATSC 3.0 to devices throughout the home;
• Linear Acoustic will show smart content engagement strategies, leveraging new standards in audio and demonstrating that audio isn’t only something you can hear, but can also see;
• Pearl TV and Samsung plan to show how 4K Ultra HDTV and how broadcasters can offer video-on-demand to future viewers, along with the targeted advertising capabilities of the new standard;
• A variety of today’s antenna products will be on display, designs that will also easily pick up ATSC 3.0 signals.

The companion exhibit to the ATSC Consumer Experience, the ATSC 3.0 Broadcast Pavilion, which will be a centerpiece of the NAB Futures Park exhibit at the east end of the South Hall, upper level.  More than 15 organizations are exhibiting various broadcast equipment components designed for ATSC 3.0 in the Broadcast Pavilion:

• Avateq will show an RF Layer Monitoring Receiver and Signal Analyzer, which allows an operator to monitor remote transmitting sites through a web interface;
• CRC, ETRI, NERC-DTV, and University of Basque Country are collaborating to demonstrate a Layered Division Multiplex system that can be used to achieve seamless local coverage/service, such as location targeted advertisement or local content insertion;
• Enensys is featuring its ATSC3.0 Scheduler and ROUTE (Real-Time Object Delivery over Unidirectional Transport protocol) Server, designed to be the last point of the TV station before the transmitter;
• Fraunhofer will present a workflow system to show how broadcast stations can produce immersive and interactive sound with the new audio system currently proposed for ATSC 3.0. and developed for over-the-top streaming services;
• Junger Audio is showcasing Multichannel Monitoring and Authoring Unit;
• LG Electronics, Harmonic, Triveni Digital and GatesAir have joined forces to produce the content that will be streamed from servers and transmitted via the Candidate Standard version of the ATSC 3.0 Physical Layer;
• Linear Acoustic plans to demonstrate how the Dolby AC-4 system can enable direct and/or hybrid delivery of additional essence or content related (meta) data from a variety of sources upstream;
• Verance is showing the first end-to-end implementation of the newly published ATSC 3.0 Candidate Standards for Audio Watermark Emissions (A/334) and Content Recovery over Redistribution Networks (A/336);
• Unisoft is planning a demonstration of ATSC 3.0 delivery for interactive TV applications.

Posted in ATSC News