ATSC 3.0 Going International With 2015 NAB Show Demonstrations

Posted on April 2, 2015 in ATSC News

Over 50 ATSC Members Also Planning NAB Show Exhibits

Demonstrations of key elements of the emerging ATSC 3.0 broadcast TV standard will be on display at this month’s NAB Show, with a variety of exhibitors from all over the world planning to show how ATSC 3.0 can enhance future TV broadcasting.

The ATSC Technology Pavilion will feature new technologies, products and systems for implementation of the ATSC standards at the show.

“This year we will see demonstrations of key attributes of the emerging ATSC 3.0 standard. The industry is gearing up to provide the products necessary for a successful upgrade to the next-generation TV broadcast standard. We’re expecting to see a number of elements shown from a variety of proponents,” said ATSC President Mark Richer. “

In all, more than 50 ATSC member organizations are expected to exhibit on the 2015 NAB Show floor.

A range of products and services utilizing ATSC Digital TV standards and emerging technologies will be featured in the ATSC Technology Pavilion, located in the Las Vegas Convention Center’s North Hall and open during show hours from April 13-16, 2015.

Participating companies from South Korea, Spain, China and the United States, include:

• The Electronics and Telecommunications Research Institute (ETRI; Korea) and the University of the Basque Country (UPV/EHU; Spain), partnering to show Layered Division Multiplexing (LDM) technology. LDM uses spectrum overlay techniques and signal cancellation to transmit two independent signals using a single 6 MHz TV channel. Demonstrations will include live LDM transmission and reception with various working modes that represent different application scenarios for ATSC 3.0, which will become the first standard worldwide to take advantage of the increased spectrum usage flexibility and performance in delivering Ultra HDTV and HDTV services to portable, mobile and fixed receivers.
• NERC (National Engineering Center for DTV; Shanghai, China) will demonstrate a Full-chain Ultra HD TV system, which includes a UHD TV presentation system, as well as UHD TV encoding, broadcasting, receiving and decoding. Demonstrations will include UHD TV Encoding using a real-time H.265 Encoder-Zen HEVC with nearly twice the compression performance of H.264. UHD TV broadcasting and receiving from NERC represents an upgrade of digital terrestrial multimedia broadcasting, with key technologies of ATSC 3.0, such as Low Density Parity-check (LDPC) and Bit-Interleaved Coded Modulation (BICM).
• Triveni Digital (United States), an active participant in the development of the next-generation television standard, ATSC 3.0, will demonstrate its emerging products designed to empower broadcasters to support new revenue-generating services. They include interactivity and rich media, local ad insertion and addressable content delivery, advanced EPG and service guides, and efficient content delivery by utilizing broadcast infrastructure
• Unisoft (United States) will demonstrate a complete end-to-end system for creation and transmission of interactive services. HTML5 applications are delivered from the TV station over the air to the home. These enhancements provide the broadcaster with a variety of ways for generation of additional revenues. Examples include sponsored voting, polling, targeted advertising and political campaigns.
• Verance (United States) will demonstrate its VP1 audio watermark technology. VP1 enables broadcasters to deliver interactive services, including enhanced A/V content, dynamic advertising, interactive applications, and usage measurement to any device through any distribution path including OTA, OTT, and pay TV. According to Verance, VP1 is the industry’s first open technology for first-screen ACR and is a candidate for inclusion in the ATSC 3.0 standard.

Posted in ATSC News