Posted on July 30, 2020 in ATSC News
By: Michael Balderston
PORTLAND, Ore.—ATSC 3.0, the next-generation television standard, has planted its flag in Portland, as seven local TV stations have begun broadcasting NextGen TV.
The Portland stations that are broadcasting ATSC 3.0 are the Meredith-owned KPTV (Fox) and KPDX (MyNet), Nextsar’s KOIN (CBS) and KRCW-TV (CW), Sinclair Broadcast Group’s KATU (ABC), Tegna’s KGW (NBC) and KOPB-TV (PBS). With the new technology, these stations will be able to support new developments like immersive audio and video, advanced emergency alerts with rich media, broadcasting to mobile devices and personalized viewing tools.
All participating stations are cooperating to ensure that current programming remains available to all viewers. For antenna viewers, they can rescan their TV sets to ensure full service. Cable and satellite subscribers do not need to take any action.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.