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ATSC 3.0 Launches on Five Buffalo Stations

Posted on April 6, 2021 in ATSC News

BUFFALO, N.Y.—ATSC 3.0, the new TV transmission standard that powers NextGen TV, has been deployed by five local TV stations in Buffalo, N.Y.—WKBW, WUTV, WIVB-TV, WGRZ and WNYO-TV.

WKBW is Buffalo’s ABC affiliate and is owned by E.W. Scripps; WGRZ is an NBC affiliate owned by Tegna; Sinclair owns both WUTV (Fox) and WNYO-TV (MyNet); and WIVB-TV is owned by Nexstar and is the market’s CBS affiliate.

The stations are collaborating to keep current programming available to all viewers, regardless of whether their TV services are over-the-air or by a cable or satellite company. If a viewer uses an antenna, they will need to rescan their TV for full service. No action is required for cable or satellite subscribers.

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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.

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